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Product Marketing Strategist
2 months ago
Milliman is seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for driving go-to-market strategy, developing innovative programs, and collaborating with cross-functional teams to drive demand for our portfolio of solutions.
Key Responsibilities- Define and manage the go-to-market (GTM) strategy for the Value-Based Care (VBC) Platform and related applications, including messaging, positioning, sales enablement, and customer adoption.
- Create compelling, differentiated content for various marketing channels, including social media, email campaigns, and website copy.
- Collaborate with cross-functional teams, including marketing, product management, and sales teams, to align strategies with business goals.
- Work closely with demand and digital marketing to develop and execute campaigns that drive pipeline and revenue growth.
- Conduct ongoing market research to stay informed about industry trends and the competitive landscape.
- Assist in creating and updating buyer personas, messaging, and positioning that resonate with targeted audiences in the provider market.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Organize and participate in product launches and promotional events (i.e., webinars and tradeshows).
- Bachelor's degree in marketing, business, or a related field.
- Background (3+ years) in healthcare B2B marketing, preferably with experience in the provider industry or related fields such as healthcare technology, analytics, or software as a service (SaaS).
- Experience with Word, Excel, PowerPoint, Monday, Semrush, Highspot, Salesforce, and Adobe Acrobat Professional.
- Pragmatic certified product marketer.
- Ability to travel periodically for work.
- Outstanding written and verbal communication abilities, including experience in content creation and presenting to large, senior audiences.
- Team player with excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
- Ability to explain complex topics in simple terms.
- Genuine empathy for the customer and a dedication to thoroughly understanding the challenges they face or encounter.
- Natural tendency to be curious, positive, and creative with a strong attention to detail.
- Competitive salary range: $54,000 to $106,000, depending on relevant factors, including but not limited to education, work experience, certifications, etc.
- Flexible work environment, generous benefits package, and investment in the development of your career.
- Milliman offers a range of benefits, including medical, dental, and vision coverage, a 401(k) plan with matching program, and profit sharing contribution.
