Lead Brand Strategy Manager
1 week ago
Kelly Services is collaborating with a leading Consumer Packaged Goods (CPG) manufacturer to find a contract Senior Associate Brand Manager. This role is ideal for candidates with a background in CPG and offers a temporary opportunity.
Position Overview
The Senior Associate Brand Manager is responsible for merging traditional marketing strategies with general management practices. This position will focus on supporting brand requirements for a designated portfolio while managing the associated profit and loss (P&L).
Key Responsibilities
- Strategic Marketing Planning: Assist in the marketing strategy development for the brand, identifying and implementing key initiatives to enhance business performance.
- Product Development: Lead the research, development, positioning, and launch of new products and enhancements across various channels.
- Advertising and Promotion: Create, execute, and evaluate advertising strategies to boost sales and brand recognition for the assigned product range.
- Performance Metrics: Establish and monitor key performance indicators, addressing any discrepancies in budget and future commitments.
Essential Functions
- Business Strategy & Execution: Collaborate with leadership to align on strategies that enhance profitability and meet market objectives.
- Cross-Functional Leadership: Coordinate resources and lead teams to implement strategic initiatives effectively.
- P&L Management: Serve as a steward for product profitability in cross-functional decision-making processes.
- Market Analysis: Utilize market data and competitive insights to identify opportunities and inform product strategies.
Business Development:
- Monitor market trends and customer behavior to identify potential impacts on business performance.
- Evaluate market opportunities and risks, estimating their impact on P&L.
- Oversee commercialization efforts to ensure alignment with growth commitments.
Brand Equity Management:
- Leverage consumer insights to drive brand initiatives and product strategies.
- Develop a clear brand vision and positioning to guide marketing efforts.
Innovation Management:
- Support the execution of product innovation plans to foster portfolio growth.
- Manage the lifecycle of innovation projects from conception to market launch.
Pricing Strategy:
- Collaborate with pricing teams to optimize pricing strategies for product lines.
- Forecast and assess the impact of pricing decisions on overall business performance.
Budgeting & Forecasting:
- Participate in business planning meetings to provide insights on market drivers affecting forecasts.
- Review and adjust budget forecasts based on market trends and growth initiatives.
Qualifications
Education: A bachelor's degree is required; an MBA is preferred.
Experience: A minimum of 5 years in marketing, with at least 2 years in consumer marketing within the CPG sector.
Skills:
- Strong business acumen with expertise in marketing and strategic planning.
- Proven ability to lead cross-functional teams and drive product launches.
- Experience with market analysis tools and methodologies.
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