Brand Marketing Lead

2 weeks ago


Chicago, Illinois, United States Hallman Lindsay Paints Full time

POSITION SUMMARY: The Brand Marketing Lead at Hallman Lindsay Paints will be a vital contributor to our marketing initiatives. This position involves enhancing brand visibility, fostering customer interaction, and boosting sales for our esteemed paint brands.

This role offers flexibility with options for remote or hybrid work arrangements. Our main office is located in Madison, WI, and we have retail outlets across various regions. Some travel may be necessary for meetings and store visits.

KEY RESPONSIBILITIES:

  • Develop a comprehensive marketing strategy that aims to elevate brand recognition and engages diverse customer segments, including contractors, homeowners, and property managers.
  • Collaborate with the sales department to design tailored marketing campaigns for specific stores and markets.
  • Assist in the deployment of a contemporary marketing toolkit for the organization.
  • Work closely with store managers, sales representatives, and other executives to align marketing initiatives with overarching business objectives.
  • Establish brand standards that ensure uniformity in brand representation and messaging across all customer interactions, both online and offline.
  • Oversee, in partnership with the sales team, a promotional schedule that aligns with critical sales targets.

ESSENTIAL QUALIFICATIONS:

  • A bachelor's degree in business or design.
  • Extensive experience in ecommerce, digital marketing, or integrated marketing within a consumer-focused organization or agency.
  • A solid grasp of modern marketing tools, with practical experience in email, SMS, digital advertising, social media, and ecommerce platforms.
  • A dual capability as both a strategist and executor, enthusiastic about generating ideas and collaborating with colleagues while also committed to effective implementation and success measurement.
  • A willingness to immerse oneself in the paint industry and become knowledgeable about the category.
  • Exceptional communication skills.
  • Familiarity with design software (such as Photoshop or Canva) is advantageous but not mandatory.
  • Basic proficiency in copywriting is expected.
  • A passion for contributing to the evolution of two well-established brands with rich histories.
  • Analytical thinking to assess cost implications and ROI, combined with creativity and an eye for design.
  • A proactive attitude with attention to detail, ready to tackle any task, no matter how small.


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