Regional Brand Marketing Lead
2 weeks ago
About Guzman y Gomez Mexican Kitchen:
At Guzman y Gomez, we are dedicated to transforming the fast-food experience by celebrating the vibrant essence of Mexican culture. Our team is our greatest asset, and we take pride in our commitment to quality and community.
Position Overview:
We are seeking a Regional Marketing Manager to enhance brand visibility and stimulate sales growth across the Chicago area and beyond. This role reports directly to the Head of US Marketing and is pivotal in leading field marketing efforts, crafting and overseeing localized marketing strategies, and managing marketing initiatives for new restaurant launches.
Key Responsibilities:
- Develop and reinforce the GYG brand identity within local markets.
- Design, implement, and assess targeted marketing campaigns tailored to specific locations, including community events, sponsorships, and outreach programs.
- Oversee the creation, execution, and analysis of marketing strategies for a diverse range of restaurant locations.
- Evaluate campaign effectiveness through key performance indicators and prepare comprehensive reports for senior management.
- Optimize budget allocation and resource management to enhance marketing impact and return on investment.
- Forge partnerships with local businesses and organizations to broaden brand exposure and community engagement.
Qualifications:
- 3-5 years of relevant experience in a marketing role.
- Experience in area-based marketing within the Quick Service Restaurant (QSR), retail, or hospitality sectors is advantageous.
- Exceptional organizational skills with a strong aptitude for project management.
- Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities.
- Proven track record in developing and executing effective marketing strategies that yield measurable business outcomes.
Travel Requirements:
This position entails regular travel within the Chicago metropolitan area.
Interested in making an impact? We look forward to your application.
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