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Head of Marketing and Brand Strategy
2 months ago
We are seeking a seasoned marketing executive to lead our marketing efforts as the Head of Marketing and Brand Strategy. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and brand awareness.
Key Responsibilities:- Marketing Strategy and Planning: Develop and implement marketing strategies that align with our business objectives and drive revenue growth.
- Team Leadership: Lead and manage a high-performing marketing team, fostering a culture of excellence and continuous improvement.
- Campaign Execution: Oversee the execution of large-scale marketing campaigns, including performance marketing, digital marketing, and branding initiatives.
- Customer Acquisition and Retention: Develop and execute strategies to acquire and retain customers, with a focus on lifecycle marketing and CRM growth.
- Marketing Budget Management: Manage and refine our marketing budget to optimize ROI and drive business growth.
- Marketing Technology and Analytics: Leverage advanced marketing technology and analytics to enhance marketing capabilities and outcomes.
- Reporting and Analysis: Provide regular reporting and analysis to stakeholders, ensuring alignment with business objectives.
- 15+ years of experience in marketing leadership roles, with a proven track record of driving business growth and brand awareness.
- Proven ability to build and lead high-performing marketing teams, with a focus on talent development and retention.
- Expertise in developing and executing comprehensive marketing strategies, with a focus on performance marketing, digital marketing, and branding.
- Proven ability to manage and refine marketing budgets to optimize ROI and drive business growth.
- Experience with advanced marketing technology and analytics, with a focus on data-driven decision making.
- Strong communication and leadership skills, with the ability to collaborate with cross-functional teams and stakeholders.
Tbwa Chiat/Day Inc is a leading marketing and advertising agency that helps businesses grow and thrive in a rapidly changing market. We are committed to delivering innovative marketing solutions that drive business results and build strong brands.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
