**Director of Brand and Creative Strategy**

7 days ago

Chicago, Illinois, United States Mediabistro Full time
About the Role

We are seeking a highly skilled Director of Brand and Creative Strategy to lead the development and implementation of our organizational brand and communication strategy. This role will shape how the public perceives our organization, driving success and reputation.

Key Responsibilities:
  • Develop and Implement Brand Strategy: Define our organization's identity, values, and positioning in the market through a comprehensive brand strategy.
  • Establish Brand Voice and Guidelines: Create a clear brand voice and guidelines to maintain a cohesive brand experience across all channels.
  • Integrate Brand Standards: Ensure consistent brand standards across multichannel campaign assets, including advertising, public relations, customer events, sales collateral, digital marketing, and other content.
  • Lead Team Production: Manage team production and prioritization through a sprint process to ensure seamless internal collaboration, production forecasting, deadline delivery, and throughput reporting.
  • Develop and Measure Brand Goals: Own the development, measurement, and reporting of brand and content goals and key performance indicators (KPIs).
  • Collaborate with Product Marketing: Work with product marketing and marketing operations to ensure content is aligned with the client journey and has a clear business objective and is measurable.
  • Leverage AI Technologies: Utilize relevant AI technologies to gain efficiency in development and scaling of brand and content development function, while advocating for and educating other parts of the organization on how to leverage AI for brand and content purposes.
  • Establish Processes: Develop processes and work with other departments and colleagues to ensure efficient development and brand consistency across all channels.
  • Oversee Public Relations: Manage public relations efforts, including media relations, press releases, and crisis management to shape our organization's public image and reputation.
  • Ensure Brand Consistency: Ensure colleagues are well-informed about our organization's brand and communication strategies and are enabled to leverage brand and content guidance and best practices in creating internal communications plans and materials.
  • Manage Budgets: Allocate and manage budgets for brand and content activities, ensuring resources are used effectively.
  • Measure Effectiveness: Measure the effectiveness of branding and communication efforts using metrics and data analysis and make adjustments based on the results.
  • Build Relationships: Build and maintain relationships with executives, key stakeholders, including customers, partners, and internal teams.
  • Oversee Team: Oversee a team of professionals in roles such as graphic designers, agencies, public relations specialists, and marketing professionals.
  • Manage Team Performance: Responsible for team member performance management activities, including providing ongoing coaching and mentorship, completing review and compensation processes, etc.
  • Conduct Benchmarking: Conduct benchmarking of the competitive landscape, market research, industry trends, and customer preferences to ensure our brand and content approach is positively differentiated in the marketplace.
  • Comply with Regulations: Develop branding and communication process and deliverables in compliance with relevant laws and regulations, including copyright, trademark, and advertising standards.
Qualifications:
  • Bachelor's Degree: Bachelor's degree from an accredited university or college.
  • Marketing Experience: 8+ years in B2B marketing, preferably in technology, insurance, or agency.
  • Design Team Management: Experience managing a design team or multiple designers.
  • Communication Skills: Strong communication skills, internally and externally facing, with experience communicating and working closely with C-level executives.
  • Goal Setting: Experience setting goals, KPIs, reporting, and analytics.
  • Marketing Experience: Substantial experience in marketing, branding, and communications.
  • Leadership Experience: Previous experience in leadership or management roles, with experience leading teams and projects.
  • Communication Skills: Exceptional written and verbal communication skills with the ability to convey ideas and strategies clearly and persuasively.
  • Social Media Management: Proficiency in social media management.
  • Data Analysis: Ability to analyze data and conduct market research.
  • Brand Enthusiasm: Strong belief in and enthusiasm for our brand and mission.

  • Creative Director, Copywriting and Strategy

    6 days ago

    Chicago, Illinois, United States Dentsu Creative Full time

    About the RoleWe're seeking a highly skilled Senior Copywriter to join our Performance Creative team at Dentsu Creative. As a key member of our team, you will be responsible for developing dynamic creative solutions that drive performance for our global financial services clients.As a Senior Copywriter, you will work closely with our Associate Creative...

  • Head of Creative Strategy

    1 week ago

    Chicago, Illinois, United States Envoy Full time

    About EnvoyEnvoy is a comprehensive digital consultancy dedicated to helping organizations enhance growth through interconnected customer experiences. Our multidisciplinary team, trusted by leading brands and emerging category leaders, excels in delivering impactful results through brand development, e-commerce, digital solutions, built environments,...

  • Head of Creative Strategy

    1 week ago

    Chicago, Illinois, United States Envoy Full time

    About EnvoyEnvoy is a comprehensive digital consultancy dedicated to propelling organizations forward through interconnected customer experiences. Our esteemed clientele includes renowned brands and emerging leaders, with a multidisciplinary team of strategists, designers, and technologists committed to delivering impactful results through brand development,...

  • Head of Creative Strategy

    2 weeks ago

    Chicago, Illinois, United States Envoy Full time

    About EnvoyEnvoy is a comprehensive digital consultancy dedicated to empowering organizations to enhance growth through interconnected customer experiences. Our multidisciplinary team, trusted by renowned brands and emerging category leaders, excels in delivering impactful results through brand development, e-commerce, digital solutions, marketing, and...

  • Head of Creative Strategy

    1 week ago

    Chicago, Illinois, United States CG Life Full time

    Position OverviewCG Life is seeking a seasoned Creative Director with a robust background in digital omni-channel marketing. This pivotal role involves crafting impactful and innovative creative strategies across multiple communication platforms. The Creative Director will utilize their extensive knowledge in design, copywriting, and digital user experiences...

  • Head of Creative Strategy

    2 weeks ago

    Chicago, Illinois, United States Envoy Full time

    About EnvoyEnvoy is a comprehensive digital consultancy dedicated to propelling organizations towards growth through interconnected customer experiences. Our multidisciplinary team, comprising strategists, designers, and technologists, is trusted by renowned brands and emerging leaders alike, delivering impactful results in brand development, e-commerce,...

  • Head of Creative Strategy

    2 weeks ago

    Chicago, Illinois, United States Arc Full time

    Job OverviewCompany BackgroundArc stands as the premier shopper and retail agency within Publicis Groupe. In a time marked by significant disruption, where consumers increasingly resist traditional branding, our mission is to make your brand truly captivating. We refer to this approach as Irresistible Commerce, which begins with leveraging insights and data...

  • Director of Qualitative Research and Creative Strategy

    3 days ago

    Chicago, Illinois, United States NielsenIQ Full time

    About the RoleWe are seeking a highly experienced Director of Qualitative Research and Creative Strategy to lead the development of our Americas team within NielsenIQ's global qualitative research and creative strategy team.Key Responsibilities:Team Leadership: Hire and manage a world-class team of qualitative researchers and creative strategists, driving...

  • Head of Creative Strategy

    2 weeks ago

    Chicago, Illinois, United States CG Life Full time

    Position OverviewCG Life is seeking a seasoned professional to fill the role of Creative Director in our digital omni-channel marketing division. This pivotal position entails crafting insightful and impactful creative strategies across a multitude of communication platforms. As a leader, the Creative Director will utilize their extensive knowledge in...

  • Director of Qualitative Research and Creative Strategy

    3 days ago

    Chicago, Illinois, United States Nielsen Consumer LLC Full time

    About the RoleWe are seeking a highly experienced and accomplished Director of Qualitative Research and Creative Strategy to lead our qualitative research and creative strategy team in the Americas. As a key member of our leadership team, you will be responsible for driving the growth and development of our business, building strong relationships with our...

  • Head of Creative Strategy

    1 week ago

    Chicago, Illinois, United States CG Life Full time

    CG Life is seeking a seasoned digital omni-channel marketing Creative Director. In this pivotal role, the Creative Director will be tasked with providing insightful and impactful creative solutions across a multitude of communication platforms. This leadership position requires leveraging expertise in design, copywriting, and digital user experiences to...

  • Creative Director

    3 weeks ago

    Chicago, Illinois, United States Landor Full time

    Landor is looking for a Creative Director to join our Chicago studio. Could this be you? Be an inspirational beacon across the creative studio. Oversee creative output and ensure delivery of innovative, brand-led, cross-channel creative solutions.Inspire and challenge teams on all accounts, to push boundaries of creativity and deliver innovative...

  • Head of Brand Performance Strategy

    1 week ago

    Chicago, Illinois, United States Landor Full time

    We are in search of a Director of Brand Performance to lead initiatives from our Chicago studio. Could this be your next opportunity?About UsAs a global entity with creative hubs worldwide, we harness the expertise of 31 teams across 22 countries, crafting a distinctive skill set tailored for each client. Our approach ignites creativity through international...

  • Senior Copywriter, Brand and Performance

    6 days ago

    Chicago, Illinois, United States Dentsu Creative Full time

    About the RoleWe're seeking a highly skilled Senior Copywriter to join our Performance Creative team at Dentsu Creative. As a key member of our team, you will be responsible for developing dynamic creative solutions that drive performance for our clients.Key ResponsibilitiesDevelop original and strategic concepts that meet client objectivesCollaborate with...

  • Freelance Creative Director

    2 months ago

    Chicago, Illinois, United States Current Global Full time

    Join our team at Current Global, a global communications agency that values humanity in everything we do. We are part of the Interpublic Group of Companies and The Weber Shandwick Collective, making our mark across different regions and industries. Our diverse team collaborates to create strategic and creative campaigns for iconic companies and brands. About...

  • Brand Strategy Manager

    2 weeks ago

    Chicago, Illinois, United States International Fellowship of Christians and Jews Full time

    Job OverviewThe Brand Strategy Manager will serve as a vital link across various departments, ensuring the integrity of our brand while assisting in the creation of marketing campaigns and promotional materials. This role is pivotal in spearheading integrated marketing initiatives that align with the organization's long-term strategic objectives.We are...

  • Senior Creative Copywriter

    2 days ago

    Chicago, Illinois, United States Dentsu Creative Full time

    About the Role:We're seeking a highly skilled Senior Copywriter to join our Performance Creative team at Dentsu Creative. As a key member of our team, you will be responsible for creating performance-driven copy that supports print, digital, and social direct response channels while meeting the branding requirements of our clients.Key...

  • Social Media Creative Director

    6 days ago

    Chicago, Illinois, United States IPG DXTRA Full time

    About the RoleWe are seeking a highly skilled Social Art Director to join our team at IPG DXTRA. As a Social Art Director, you will be responsible for crafting engaging and shareable social content that drives brand awareness and customer engagement.Key ResponsibilitiesCrafting social content that resonates with our target audience and aligns with our...

  • Brand Marketing Associate

    2 weeks ago

    Chicago, Illinois, United States Brand Avenue Full time

    Job OverviewPosition Summary: The Marketing Assistant at Brand Avenue plays a vital role in supporting the marketing department by facilitating campaign execution, performing market analysis, and overseeing digital content management. This position is perfect for individuals who are enthusiastic about marketing and are keen to help enhance the visibility and...

  • Director, Creative Social Strategist

    2 months ago

    Chicago, Illinois, United States Golin Full time

    Golin Chicago is looking to hire a Director, Creative Social Strategist to lead social media creative planning and execution for a top global brand. The ideal candidate will be responsible for boosting the brand's presence on social platforms.Key Responsibilities:Lead creative content development for the brand's social media accountsParticipate in daily...