Email and SMS Marketing Strategist

2 weeks ago

San Francisco, California, United States Thuma Full time

The Thuma organization is on the lookout for a Lifecycle Marketing Manager. Reporting directly to the Senior Director of Lifecycle Marketing, this role will spearhead the implementation and ongoing enhancement of email and SMS marketing initiatives.

As a hybrid position, while in-office attendance is not mandatory, candidates should be prepared to visit the office as needed. We value the benefits of in-person collaboration and host various events throughout the year to foster team connections.

Key Responsibilities:

  1. Collaborate with cross-functional teams across Growth/Experience, Digital Product, and Brand/Creative departments to:
  2. Oversee the development and refinement of email and SMS marketing, ensuring adherence to brand standards and proper technical tracking.
  3. Manage project timelines for all email and SMS creative outputs, coordinating with both internal teams and external partners.
  4. Work alongside Brand and Go-to-Market teams to create a monthly strategy for email and SMS that aligns brand identity with merchandising and performance objectives.
  5. Regularly analyze and report on the effectiveness of Thuma's email initiatives, focusing on deriving actionable insights from the data.
  6. Propose enhancements and experiments for the email and SMS marketing strategy based on comprehensive performance evaluations.
  7. Develop new email and SMS automation processes that align with Thuma's core business goals and lifecycle strategies, including enhancing customer conversion and fostering long-term loyalty.
  8. Gain insights into customer purchasing behaviors and utilize this knowledge to recommend new automation strategies, personalized email content, and A/B testing opportunities.
  9. In partnership with the Lifecycle Marketing director, identify priority tests for email and SMS collection on the Thuma website and assess their impact on customer sign-ups and conversions.
  10. Collaborate with the Lifecycle Marketing director and other departments to design, implement, and evaluate new programs that enhance customer loyalty and encourage repeat business.
  11. Assist in lifecycle marketing aspects of significant cross-departmental projects.
  12. Conduct ad hoc analyses and reporting on repeat purchase behaviors and the overall effectiveness of lifecycle initiatives for various stakeholders.

This Might Describe You:

  1. Meticulous with a keen eye for detail, adept at spotting errors and inconsistencies.
  2. A natural problem-solver, passionate about uncovering insights from performance data to drive success.
  3. Highly organized and team-oriented, capable of fostering cross-departmental collaboration through effective communication.
  4. Experienced in developing campaign schedules and automated marketing strategies for large eCommerce brands.
  5. Proficient in using Klaviyo for managing extensive customer databases.

What You'll Need:

  1. A minimum of 4 years of experience in eCommerce or marketing within a direct-to-consumer brand.
  2. At least 3 years of direct involvement in Lifecycle Marketing or Retention Marketing, focusing on the creation of complex automated workflows and managing large-scale email campaigns.
  3. Strong skills in cross-functional collaboration and communication, working effectively with diverse teams.
  4. Solid organizational and project management capabilities.
  5. Ability to prioritize and manage multiple projects, providing regular updates on progress and clearly communicating project priorities.
  6. Skill in analyzing and interpreting data from various sources.

Why Join Us

Equity/401k: Participate in our employee stock option plan and 401k program with a matching contribution up to 6%.

Benefits: Comprehensive medical, dental, and vision coverage options with generous employer contributions.

Extras: 12 weeks of paid parental leave and a company-sponsored membership at One Medical.

Dream Setup: MacBook Air, AirPod Pros, Magic Mouse, Magic Keyboard, Display Screen, and Whiteboard.

Flex Time: Flexibility to manage personal errands while ensuring work responsibilities are met.

Flexible PTO: We believe that healthy, happy, and relaxed individuals perform better.

Hybrid: Flexibility to work from home or the office with all necessary resources provided.

Employee Discount: Enjoy a 40% discount on all Thuma products.

Cell Phone Stipend: Receive $100 per month to support work-related mobile expenses.

Commute Reimbursement: Up to $150 per month for commuting expenses.

Room Upgrade: A complimentary product credit upon starting, valued up to $2,000.

Who We Are

Thuma is a lifestyle brand focused on bedroom essentials, offering thoughtfully designed products that celebrate simplicity and quality craftsmanship.

We recognize the diverse talents and knowledge individuals bring and encourage applications from those whose experiences may not perfectly align with our job description. We prioritize integrity, initiative, collaboration, open-mindedness, and a willingness to learn.

Thuma is committed to fostering an inclusive culture that values diverse perspectives and experiences, ensuring every team member feels respected and valued.

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