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Digital Marketing Strategist

2 months ago

San Diego, California, United States Ascent Funding Full time
About Ascent Funding

Ascent Funding is a leading provider of innovative financial products and student support services that enable more students to access education and achieve academic and economic success.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will have a proven track record in leading successful email marketing campaigns and marketing strategy.

Key Responsibilities
  • Develop and optimize digital marketing campaigns across several channels to encourage meaningful engagement, promote products and services, provide value to our audiences, and drive conversions.
  • Lead and execute email marketing campaigns, including automation, segmentation, A/B testing, and performance analysis.
  • Identify and implement ways to surprise and delight students and become the most-loved higher education brand.
  • Support engagement initiatives across the customer journey, including collecting user-generated content and feedback, identifying opportunities to delight our customers, contributing to the development of a dedicated platform for Ascent's growing student community, and more.
  • Partner with Ascent's marketing teams to develop creative automated email campaigns for Ascent's customers and prospects.
  • Regularly track, analyze, and report on all campaign results, translating metrics into actionable next steps to improve marketing and engagement strategies.
  • Contribute to monthly content calendars with the social media, content, and engagement teams.
  • Assist in the development of informative and empowering resources and campaigns for students and schools.
  • Monitor competitive landscape, best practices, and platform updates; identify new digital marketing and engagement trends for Ascent, such as emerging email marketing strategies; and make actionable recommendations to the team.
Requirements
  • Bachelor's Degree or Training Certificate in Marketing, Integrated Marketing Communications, or a relevant field.
  • Minimum of 4 years of experience in digital marketing campaigns, with a focus on email marketing.
  • Proven ability to lead and optimize email marketing campaigns.
  • Strong understanding of digital marketing and engagement concepts and best practices.
  • Experience generating compelling content and engagement opportunities for unique audiences across digital channels.
  • Experience with event marketing, including planning, executing, and follow-up reporting.
  • Experience with community management, including gathering feedback and user-generated content from customers and audience members.
  • Strong time management, organizational skills, and the ability to coordinate multiple projects in a fast-paced environment.
  • Experience with HubSpot, WordPress, Google Analytics, Figma, and Canva (or similar) is a plus.
What We Offer
  • Competitive pay with bonus, and comprehensive benefits package that includes, but not limited to:
  • Compensation includes a base salary of $75k-$85k commensurate with experience, plus bonus and options.
  • Company Stock Options
  • 401(k) + Company Match
  • Medical, dental, and vision coverage
  • Annual HSA contribution of $1,600
  • Life insurance, disability, and critical illness
  • 14 Paid Holidays Eleven Two (2) Community Days + Your Birthday
  • Snacks and drinks in the office
  • Tuition reimbursement program
  • Generous paid leave policies
  • $2,000 Vacation Incentive Plan after 3 years + $1,000 Sabbatical Day
  • Wellness, Work from Home funds, and more