CRM Analytics Manager

2 weeks ago

Lansing, Michigan, United States General Motors of Canada Full time
Job Overview
This position is classified as HYBRID.

The successful candidate will be required to report to the office a minimum of three times per week.

We are in search of a seasoned Manager - CRM Analytics, Marketing Performance Measurement to spearhead our data-centric marketing efforts within the Marketing Insights & Technology (MIT) division.

The ideal applicant will possess a robust background in CRM, digital analytics, and marketing technology, with the capability to convert data insights into effective marketing strategies across our esteemed brands, while integrating CRM analytics into multi-channel experiences.

Key Responsibilities

Oversee CRM analytics initiatives across all marketing channels, emphasizing campaign evaluation, performance analysis, and brand strategy formulation.

Work collaboratively with the Marketing Technology (MarTech), Enterprise Data (EDAI), and Owner Communications teams to establish measurement strategies for CRM campaigns across various brands.

Design and execute data-driven CRM strategies aimed at enhancing customer engagement, retention, and conversion across critical funnel activities.

Incorporate CRM analytics into other multi-channel experiences, ensuring data integrity and uniformity across all interaction points.

Promote data-informed decision-making throughout the marketing department, providing insights to senior executives.

Lead and mentor a team of CRM and analytics professionals, cultivating a high-performance environment.

Collaborate with research and creative agencies to bolster capabilities and initiatives.

Exhibit a blend of business acumen and technical expertise to translate an overarching analytical vision into actionable implementations.

Understand how to integrate multiple data sources (CRM, website, and offline actions) to create actionable reporting and insights.

Partner with MarTech teams on the execution of data availability and reporting; providing detailed requirements, brainstorming, and innovating.

Collaboration with Marketing Technology Teams

The Manager of CRM Analytics will engage closely with marketing technology teams to:

  • Integrate CRM and analytics platforms with other marketing tools and multi-channel experiences.
  • Ensure data quality and consistency across all marketing systems and interaction points.
  • Collaborate on the implementation and requirements of new marketing technologies, including tagging and measurement tools.
  • Develop custom reporting solutions and dashboards that deliver a comprehensive view of customer interactions.
  • Identify opportunities for process automation and efficiency enhancements in multi-channel analytics.
Required Skills and Experience
  • 8+ years of experience in automotive analytics or marketing analytics roles.
  • In-depth understanding of CRM reporting and measurement frameworks.
  • Advanced-level knowledge of marketing analytics platforms such as Adobe Experience Platform, Adobe Analytics, Google Analytics, etc.
  • Proficient understanding of email service providers and associated optimization & analytical tools.
  • Strong grasp of Marketing Automation platforms and CRM systems.
  • Extensive experience with data visualization tools (e.g., Tableau, PowerBI).
  • Proficiency in analytical tools (Excel, SQL, etc.).
  • Exceptional analytical, problem-solving, and data storytelling skills.
  • Strong leadership and communication skills, with experience presenting to senior executives.
  • Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders.
  • Bachelor's degree in Business, Information Systems, Marketing, or related fields; Master's preferred.
  • Prior leadership experience is preferred.

About General Motors
Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why Join Us
We aspire to be the most inclusive company in the world. We believe that every individual must make a choice every day – both individually and collectively – to drive meaningful change through our actions and culture.

Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, depending on role needs.

Every day, we want every employee, regardless of their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, among many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents.
  • Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision, and life insurance plans to cover you and your family.
  • Company and matching contributions to 401K savings plan to help you save for retirement.
  • Global recognition program for peers and leaders to acknowledge and be acknowledged for results and behaviors that reflect our company values.
  • Tuition assistance and student loan refinancing.
  • Discount on GM vehicles for you, your family, and friends.
Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.

We understand and embrace the variety through which people gain experiences, whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.

As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.

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