Head of Global Marketing Strategy

2 days ago

New York, New York, United States Talnt Team Full time
About the Role

We are seeking a seasoned marketing professional to lead our global marketing efforts and drive sales growth. As Head of Global Marketing, you will develop and execute a comprehensive marketing strategy that bridges traditional finance and decentralized finance (DeFi) ecosystems.

Key Responsibilities
  • Develop and execute a global marketing strategy that drives sales growth and propels our brand forward.
  • Work cross-functionally to map out our marketing vision and business needs, ensuring alignment with revenue goals.
  • Drive marketing strategy and develop strategic marketing plans that leverage industry trends and opportunities.
  • Develop and execute a cohesive brand strategy globally, partnering with distribution and leadership to define go-to-market strategies.
  • Conduct market research and competitor analysis to identify industry trends and opportunities.
Team Management
  • Mentor and lead a high-performing marketing team, providing strategic guidance to the product marketing team.
  • Collaborate with global sales and service leadership to align marketing efforts with revenue goals.
Infrastructure Operating Models
  • Develop and implement an efficient and scalable operating model, leading company-wide roll-outs for content management, campaigns, and product launches.
Requirements
  • At least 8+ years of experience in the finance industry, preferably in asset management marketing.
  • Proven track record of success in developing and executing impactful marketing strategies.
  • Experience finding differentiated and scalable solutions in the industry.
  • Global business experience with strong industry connections and credibility.
  • Experience building and managing teams across marketing specialties.
  • Data-driven approach to decision-making and campaign optimization.
  • Exceptional leadership and team management skills.
  • Ability to quickly grasp complex concepts and stay ahead of industry trends.

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