Head of Customer Marketing Strategy

2 days ago


New York, New York, United States Citigroup Inc Full time
Job Title: Head of Customer Marketing Strategy

Citigroup Inc. is seeking a highly skilled and experienced professional to lead our Customer Marketing Strategy team. As a key member of our Marketing organization, you will be responsible for developing and executing strategies to deepen and expand customer relationships, increase product usage, and promote long-term loyalty.

Key Responsibilities:
  • Develop and implement customer marketing strategies across key business units, leveraging data and insights to drive business growth and customer engagement.
  • Lead cross-functional teams to design and execute marketing campaigns, programs, and initiatives that meet business objectives and customer needs.
  • Collaborate with analytics and operations teams to develop and track key performance indicators (KPIs) and metrics to measure campaign success and customer behavior.
  • Develop and maintain relationships with key stakeholders, including business unit leaders, marketing operations, and analytics teams.
  • Stay up-to-date with industry trends, competitor activity, and emerging technologies to inform marketing strategies and stay ahead of the competition.
Requirements:
  • Bachelor's degree in marketing, business, or related field, or equivalent experience.
  • 10+ years of experience in marketing, with a focus on customer marketing, strategy, and analytics.
  • Proven track record of developing and executing successful marketing strategies that drive business growth and customer engagement.
  • Strong analytical and problem-solving skills, with ability to interpret data and develop insights to inform marketing decisions.
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams and stakeholders.
What We Offer:
  • Competitive salary and bonus structure.
  • Comprehensive benefits package, including medical, dental, and vision coverage.
  • 401(k) plan with company match.
  • Opportunities for professional growth and development.

Citigroup Inc. is an equal opportunity and affirmative action employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.



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