Global Head of Wealth Marketing Strategy

4 weeks ago

New York, New York, United States Citigroup Full time
Job Summary

The Global Head of Wealth Marketing Strategy will lead the development and execution of a comprehensive marketing strategy for the Global Wealth business. This role will be responsible for establishing a new Wealth Marketing function, accountable for developing a marketing strategy and actionable marketing plan that delivers a seamless branded client experience.

Key Responsibilities
  • Strategic Planning & Execution: Collaborate with the Head of Wealth and wealth Senior Leadership to develop a data and insight-driven global wealth marketing strategy.
  • Brand Management: Develop a brand positioning and messaging for the Wealth Business that resonates with priority client segments and enhances and protects the Citi brand.
  • Client Acquisition and Retention: Leverage data and analytics to design and execute targeted marketing campaigns to attract new clients and deepen relationships with existing ones.
  • Digital Marketing and Innovation: Lead the development and execution of digital marketing strategies as part of a seamless client experience.
  • Performance Management: Define clear campaign strategies, set specific goals and KPIs, and monitor performance to evaluate the impact of wealth marketing on commercial outcomes.
  • Team Leadership & Development: Establish, lead, and develop a high-performing Wealth Marketing team, fostering a culture of innovation, collaboration, and accountability.
  • Stakeholder Engagement: Collaborate and communicate effectively with internal and external stakeholders to build strong working relationships and facilitate successful project outcomes.
  • Budgeting & Financial Management: Develop and manage the Wealth Marketing budget, ensuring efficient allocation of resources and monitoring of expenses to achieve financial targets.
  • Change Management: Act as an evangelist for the marketing and content organization's change agenda and motivate change by inspiring the marketing team and partners across the organization with breakthrough business and marketing thought leadership.
  • Operational Excellence: Drive continuous improvement across all aspects of wealth marketing, ensuring the highest levels of effectiveness and efficiency.
Qualifications
  • 15 years of relevant experience in marketing in a large global organization
  • Management experience in financial services
  • Demonstrated ability to manage a team, complex projects, and processes
  • Proven ability to work in high-pressure environments
  • Consistently demonstrate clear and concise written and verbal communication
  • Proven strategy development and planning skills
  • Consistently develop and maintain effective work relationships
  • Proven ability to conduct research/analysis and synthesize and organize findings
Education
  • Bachelor's degree/university degree or equivalent
  • Masters degree preferred

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