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Head of Marketing Strategy

4 weeks ago

New York, New York, United States VidMob Full time
Job Title: Head of Marketing

VidMob is a leading creative data company that empowers marketers to drive business results through improved creative effectiveness. As a strategic and results-driven Head of Marketing, you will lead our marketing efforts, developing and executing marketing strategies that drive demand generation, customer engagement, and revenue growth across all regions.

Key Responsibilities:
  • Product Marketing: Develop and execute comprehensive product marketing strategies that drive adoption, engagement, and revenue growth. Own the product messaging, positioning, and GTM strategy for new product launches and platform enhancements.
  • Brand Marketing: Define and execute brand strategies that enhance VidMob's market presence and brand equity. Oversee brand messaging, visual identity, and consistency across all marketing channels.
  • Communications: Develop and implement PR strategies to support product launches, market expansions, and thought leadership initiatives. Cultivate relationships with industry influencers, media, and analysts to amplify VidMob's presence in the market.
  • Leadership and Team Development: Mentor and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
  • Strategic Planning and Execution: Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for growth. Develop and implement go-to-market strategies, pricing models, and promotional tactics to drive market share and revenue growth.
Requirements:
  • Minimum of 10 years of progressive experience in marketing roles, with significant experience in product marketing, brand management, and communications.
  • Experience across Adtech/Martech, SaaS, advertising ecosystem.
  • Experience building and managing teams across marketing specialties.
  • Proven track record of success in developing and executing impactful marketing strategies within the technology or SaaS industry.
  • Data-Driven: Strong analytical skills with a data-driven approach to decision making and campaign optimization.
  • Leadership: Exceptional leadership and team management skills, with a track record of building and leading high-performing teams.
  • Smart and Fast Learner: Ability to quickly grasp complex concepts, adapt to new challenges, and stay ahead of industry trends.