Head of Marketing Strategy

4 weeks ago


New York, New York, United States Audicus Full time
Audicus: A Leader in Health-Tech

Audicus is a pioneering health-tech company that is revolutionizing the hearing aid industry with a cutting-edge tele-health solution. Our innovative approach streamlines the hearing care experience, making it more efficient and effective for both consumers and providers.

The Role
We are seeking a highly skilled and experienced Head of Marketing to lead our marketing strategy across both our online DTC and rapidly growing retail channels. The ideal candidate will be responsible for managing all marketing efforts, including product, channel, performance, and brand marketing. They must be ROI-focused, proactive, and experienced in digital and product marketing, with some exposure to retail marketing.

Key Responsibilities
• Conceive and execute an integrated marketing strategy that drives customer growth and improves ROI
• Build and lead a small team of ambitious and passionate individuals to drive demand and scale the Audicus consumer business
• Collaborate with our Sales, Product, Audiology, and Customer Experience teams to develop and execute omni-channel marketing strategies
• Develop and execute growth hacking and marketing efforts to continuously test and optimize tactics, messaging, pricing, promotions, lead capture, and more

Requirements
• 15+ years of experience in strategic and tactical customer-facing B2C roles, preferably in sales or product
• Proven track record of building and leading successful marketing teams
• Hands-on experience in product marketing, performance marketing, and retail marketing
• Highly metrics-driven, with a strong understanding of funnels and analytics
• Early-stage startup experience, preferably in health or consumer technology
• Ability to thrive in a fast-paced environment with limited resources, requiring creativity, tenacity, and methodical problem-solving

What We Offer
• Competitive salary range: $170-275K + option to participate in our equity program
• Comprehensive benefits package, including medical, dental, vision, 401K, telehealth, commuter benefits, paid parental leave, flexible PTO, and paid sick leave
• Opportunity to work with a diverse and inclusive workforce

Join Our Team
Audicus is committed to building a diverse and inclusive workforce. If you're excited about this role and have the skills and experience we're looking for, we encourage you to apply.

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