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Head of Customer Marketing Strategy

4 weeks ago

New York, New York, United States Hispanic Technology Executive Council Full time
Job Title: Head of Customer Marketing Strategy

The Head of Customer Marketing Strategy is a critical role within the Marketing organization, responsible for developing and executing strategies to deepen and expand customer relationships with Citi. This includes analyzing customer behavior, identifying opportunities for growth, and developing targeted marketing campaigns to drive customer engagement and loyalty.

Key Responsibilities:
  • Develop and execute customer marketing strategies to drive customer engagement and loyalty
  • Lead cross-functional teams to analyze customer behavior and identify opportunities for growth
  • Develop and implement targeted marketing campaigns to drive customer engagement and loyalty
  • Collaborate with business units to develop and execute customer-centric marketing plans
  • Measure and analyze the effectiveness of customer marketing strategies and campaigns
Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • 10+ years of experience in marketing, with a focus on customer engagement and loyalty
  • Proven track record of developing and executing successful marketing strategies
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance