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Executive Vice President, Engagement Strategy
2 months ago
The Executive Vice President, Engagement Strategy is responsible for identifying, developing, and executing comprehensive engagement initiatives that enhance the visibility of the German Marshall Fund (GMF) and foster innovative connections with diverse audiences. This role aims to broaden GMF's outreach to include national, state, and local media, leadership alumni, policymakers, and influential stakeholders, as well as individual and institutional donors across the Atlantic.
Key Responsibilities:
- Formulate GMF's overarching donor engagement strategy that aligns with the organization's strategic objectives; identify potential donors and partners, focusing on high-net-worth individuals and corporate alliances. Advocate for strategic synergies between content creation, events, leadership programs, government relations, and fundraising efforts.
- Lead and manage five creative teams in accordance with GMF's core values; establish standards for recruiting, mentoring, evaluating, and holding accountable high-quality talent in content creation and delivery.
- As a member of the executive leadership team, provide counsel to the GMF President on external engagement strategies; prepare quarterly reports for GMF's Board of Directors and maintain ongoing communication with the Board's Budget and Fundraising Committee and members involved in outreach and donor engagement activities.
- Cultivate collaborative relationships with other executive team members to ensure alignment of donor interests and marketing strategies across all GMF external engagement platforms, including programs, publications, events, communications, leadership initiatives, and government relations.
- Anticipate GMF's engagement needs for the near and long term; stay informed about emerging trends in media and related fields and their implications for GMF's strategic goals.
- Design and implement strategies that reflect GMF's brand and enhance content offerings across both established and emerging platforms, aiming to attract new audiences and deepen engagement with existing ones; address the needs of diverse demographics, including but not limited to ethnicity, age, and education level; utilize data-driven insights to inform strategic decisions.
- Ensure consistent GMF standards across all events, publications, and activities in the U.S. and Europe by educating internal stakeholders on design principles and brand guidelines.
- Develop strategies and guide rapid response initiatives that incorporate insights from subject matter experts.
- Oversee the creation of innovative messaging and materials to amplify GMF's outreach, including expanding donor audiences.
- Identify opportunities to forge new relationships and strengthen existing partnerships, such as securing speakers for events.
- Maximize media opportunities and cultivate relationships with partners, media representatives, influencers, and community leaders.
- Ensure compliance with applicable government regulations.
- Support the President's communications, including speeches and opinion pieces.
- Monitor and integrate relevant trends in content creation, publishing, and emerging communication technologies.
Qualifications:
- A minimum of 15 years of senior-level experience in external relations, preferably in an international context.
- Demonstrated creativity, innovation, and a passion for GMF's mission.
- Proven track record in fostering an organization-wide culture of engagement, including with the Board of Trustees.
- Exceptional presentation skills for diverse audiences, including teams, staff, and public stakeholders; adept in both external and internal communications.
- Experience in developing and implementing organization-wide campaigns that ensure strategic alignment across teams.
- Proven success in leading engagement initiatives within a change management framework.
- Expertise in communications and brand strategy, as well as media relations.
- Experience working collaboratively in a cross-functional environment, managing input from various stakeholders.
- Background in managing within a matrixed international organization and leading through transitions.
- Experience in coaching and mentoring staff across communication disciplines.
- Strong familiarity with social media, audience data analysis, CRM systems, and their application in decision-making.
- Knowledge of trends in content creation, storytelling, and emerging communication technologies.
- Understanding of regulatory governance and rights management in the electronic media sector.
- Flexible problem-solving skills, capable of managing long-term projects while seizing unanticipated opportunities.
- Experienced in bipartisan political and diplomatic engagement to effectively advocate within the organization and the transatlantic community.
Education: Bachelor's degree in a relevant field.
GMF encourages applications from individuals of underrepresented backgrounds. Historically, underrepresented groups include but are not limited to Black, Latinx/o/a/e, Indigenous, Asian, Arab, Middle Eastern, Pacific Islander, biracial, multiracial, female-identifying, the disability community, LGBTQIA+, and other marginalized identities.
If you feel that your experience does not align perfectly with every requirement, we encourage you to apply. You may be the right candidate for this or other roles at GMF.
