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Head of Subscriber Growth Marketing
2 months ago
Position Overview
At Spotter, recognized as one of the most impactful companies, we empower leading YouTube creators to enhance their businesses and unlock their creative potential. By providing essential resources such as capital, expertise, and community support, we enable creators to thrive at scale. As a premier provider of creator-centric growth funding, we customize our investments to align with the specific needs of each creator, allowing them the freedom to innovate without constraints.
Creators have the flexibility to utilize their funds in various ways, from expanding their teams to establishing production facilities, all while retaining complete control over their content and future earnings. Alongside financial support, Spotter offers comprehensive data insights into existing content performance, helping creators maximize the value of their libraries and improve future content performance.
Having allocated over $850 million to YouTube creators, Spotter has a significant impact on the industry, with a content library that includes over 725,000 videos generating 88 billion monthly watch-time minutes. Our curated video catalog provides advertisers and agencies with a unique, scalable media solution that is transparent, efficient, and entirely brand-safe.
Key Responsibilities
We are looking for a Head of Subscriber Growth Marketing to lead our subscriber acquisition strategy across various marketing channels, including search, social media, display, affiliate, and community outreach. This role is critical in achieving our subscription growth and revenue objectives. The ideal candidate will have a proven track record in developing both paid and organic growth strategies within established economic frameworks.
- Develop and oversee Spotter's acquisition marketing strategy and tactics across multiple channels, creating data-driven business cases and ensuring alignment on growth marketing investment priorities.
- Establish annual, quarterly, and monthly targets for new subscriber acquisition and marketing expenditures, consistently meeting these goals.
- Define and meticulously monitor KPIs and performance metrics, optimizing budget allocation and program effectiveness by assessing campaign ROI and adjusting strategies as needed.
- Lead strategic initiatives to synchronize our go-to-market strategies, promoting collaboration across teams and streamlining processes for enhanced efficiency.
- Build and nurture a high-performing team of growth marketers over time.
Qualifications
The ideal candidate will possess:
- 8+ years of experience in formulating and executing growth marketing strategies for consumer SaaS or subscription-based products.
- Experience in creating global marketing campaigns and managing media budgets with clear visibility into KPIs such as CAC, ROAS, LTV:CAC, and payback periods.
- A demonstrated ability to tackle business challenges with creativity, innovation, and a results-driven approach.
- Hands-on experience across a variety of digital channels, including SEO, SEM, Display, Social, Affiliate, and Influencer marketing.
- Strong communication skills and executive presence, capable of conveying complex ideas effectively to both internal and external stakeholders.
- Exceptional leadership skills, focusing on team development, scalability, and achieving organizational objectives.
- Analytical and quantitative abilities to interpret data and enhance campaign performance.
- Expertise in customer segmentation, omnichannel strategies, funnel optimization, and A/B testing.
- A proven capacity to navigate between high-level strategic thinking and detailed execution.
- A strong customer focus, instinct, and passion for the industry.
Why Join Spotter?
- Comprehensive medical and vision insurance coverage.
- Dental insurance benefits.
- 401(k) matching program.
- Stock options as part of the compensation package.
- Access to complimentary gym facilities.
- Opportunities for autonomy and career advancement.
- A diverse, equitable, and inclusive workplace culture where your contributions are valued.
Spotter is an equal opportunity employer, committed to creating a diverse and inclusive environment for all employees.
