Head of Video Marketing Strategist

4 weeks ago


Culver City, California, United States Apple Full time
Job Description

As the Head of Video Marketing, you will be responsible for developing and executing a comprehensive video marketing strategy to drive business growth and revenue for Apple's video business. This includes leading a team of video marketing strategists to plan, develop, and execute campaigns across Apple TV+, transactional movies and TV, native channels, and federated video apps.

Key Responsibilities:

  • Develop and execute a video marketing strategy to drive business growth and revenue for Apple's video business.
  • Lead a team of video marketing strategists to plan, develop, and execute campaigns across Apple TV+, transactional movies and TV, native channels, and federated video apps.
  • Collaborate with cross-functional teams, including content marketing, paid media, and development teams, to align approach to business objectives.
  • Manage the budget and approach for paid media on Connected Devices, working with the media team for execution and with partner marketing to ensure a coordinated strategy with earned media.
  • Develop and manage partner marketing tools, creative assets, pitch decks, and events to generate excitement for Apple TV+.
  • Maximize studio partner marketing value for the transactional (EST/VOD) and channels business.
  • Provide timely updates to senior leadership on campaign status, key learnings, and performance metrics.
  • Inspire, lead, and grow a team of highly skilled video marketing strategists.

Requirements:

  • 15+ years of relevant film and TV consumer marketing experience in the video streaming space in a subscription marketing or service marketing capacity.
  • Experience in launching and managing full funnel integrated marketing campaigns, in partnership with multiple external and internal stakeholders.
  • Bachelor's degree required.
  • Strong record of designing and delivering efficient performance-driven campaigns.
  • Strong presentation skills and experience crafting presentations for senior leadership.
  • Highly strategic and analytical, data-driven approach to recommendations and problem-solving.
  • Deep industry knowledge across global markets of media and entertainment, and a keen observer of industry trends.

Benefits:

  • Comprehensive medical and dental coverage.
  • Retirement benefits.
  • Range of discounted products and free services.
  • Reimbursement for certain educational expenses.
  • Discretionary bonuses or commission payments.


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