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Growth Marketing Manager

2 months ago

Culver City, California, United States MeUndies Full time
About the Role

We are seeking a highly skilled Growth Marketing Manager to join our team at MeUndies. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive customer acquisition and retention through paid media channels.

Key Responsibilities
  • Partner with the Director of Growth to craft paid media strategies and approaches to drive new customers and members through key initiatives and promotions.
  • Identify and recommend new media and technology solutions through management of RFP processes.
  • Keep the team updated on the latest industry trends and apply relevant testing opportunities.
  • Oversee agency partners to execute across paid channels and/or have the ability to execute brand new tests.
  • Manage and collaborate on innovative creative briefs that produce impactful ads.
  • Maintain and build testing roadmaps with key partners.
  • Responsible for campaign and channel performance, identifying optimizations, and communicating actionable next steps to stakeholders.
  • Work with leadership on budgeting, forecasting, and implementing changes mid-flight in reaction to ongoing business performance.
  • Funnel up key learnings and explain "what's going on" to non-media oriented teammates and leaders.
Requirements
  • Minimum 3 years of agency or in-house experience managing paid channels with a minimum 1 year of experience directly managing and executing campaigns.
  • Paid Social: Facebook/Instagram and TikTok hands-on experience is a must.
  • Google, Affiliate, Podcast/Audio, Creator/Influencer: nice to have.
  • Familiarity and/or experience managing 360 channels, including offline/traditional, direct IO, programmatic/DSP, etc.
  • Performance-led experience, optimizing towards specific goals (CAC, ROAS, CAC/LTV).
  • Experience working with creative partners with a perspective on how to make creative speak to customers who don't know anything about MeUndies.
  • Management of eight-figure annual media budgets and agency partners.
  • Management of RFPs and the ability to negotiate contracts and craft recommendations based on budget, fit, capabilities, and so on.
  • Ability to lead and collaborate with cross-functional partners, prioritize high-impact projects, and keep complex projects moving forward on a deadline.
  • Strong analytical and problem-solving skills; able to use data to optimize day-to-day performance and identify longer-term trends.
  • Strong verbal and written communication skills with the ability to cater language to the audience as appropriate.
  • Experience with testing new channels and exploring new strategies and tactics to scale existing channels.
  • Understanding of various testing methodologies (A/B, Lift, multivariate, etc.) across ads, audiences, and landing pages.
  • Has managed a testing roadmap.
What We Offer

We offer a competitive equity/salary package, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We're a dog-friendly company, and our office is set up to support comfortable working. We're committed to providing a workplace and hiring process free from discrimination.