Head of Video Marketing and Go-to-Market Planning

7 days ago


Culver City, California, United States Apple Full time
Job Summary

As the Head of Video Marketing and Go-to-Market Planning at Apple, you will be responsible for developing and executing strategic marketing initiatives to drive growth and revenue for Apple's video business. This includes leading a team of marketing professionals to create and implement campaigns across various channels, including paid media, social media, and content marketing.

Key Responsibilities
  • Develop and execute go-to-market plans for Apple TV+ and other video services
  • Lead a team of marketing professionals to create and implement campaigns across various channels
  • Collaborate with cross-functional teams, including content marketing, paid media, and distribution teams
  • Monitor and analyze campaign performance and make data-driven decisions to optimize marketing strategies
  • Stay up-to-date with industry trends and competitor activity to inform marketing strategies
Requirements
  • 15+ years of experience in film and TV consumer marketing, with a focus on subscription marketing or service marketing
  • Experience in launching and managing full-funnel integrated marketing campaigns
  • Strong presentation and communication skills, with the ability to craft compelling presentations for senior leadership
  • Highly strategic and analytical, with a data-driven approach to recommendations and problem-solving
  • Deep industry knowledge across global markets of media and entertainment


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