Retention Director, Marketing

2 weeks ago


New York, New York, United States 1906 Full time
About 1906

At 1906, we're a trailblazer in the cannabis health and wellness industry, dedicated to creating fast-acting, innovative edibles that combine the benefits of cannabis and plant medicine. Our mission is to provide safe, effective, and accessible products that enhance the lives of our consumers.

We pride ourselves on our collaborative and forward-thinking team. We celebrate our successes and learn from our failures, always striving to push the boundaries of what's possible in the cannabis industry.

Our commitment to excellence has positioned us as a leader in the market, and we're excited to continue this trajectory. Our culture is rooted in innovation, community service, and a genuine love for cannabis and plant medicines.

About the Job

As our Retention Director, you'll play a pivotal role in growing 1906.shop. You'll be responsible for crafting unforgettable experiences at every customer interaction, building a loyalty program that not only drives engagement but fosters a community of passionate supporters.

You'll lead all retention channels, with a primary focus on email and loyalty, ensuring each touchpoint resonates with our mission and values. You'll develop and launch our new loyalty program, creating experiences that deliver not just value, but excitement and joy to our community.

You'll build and execute a comprehensive roadmap across CRM, SMS, and customer service, transforming everyday interactions into lasting customer relationships.

You'll partner closely with our Chief Marketing Officer, Head of E-commerce and Growth, and CTO (who oversees customer service) to align retention strategies with our broader vision and business goals.

You'll own the LTV metric end to end, using your deep understanding of upselling, cross-selling, and churn to identify key growth levers across CRM, SMS, and customer touchpoints.

You'll take charge of retention metrics, including list size, repeat purchase rate, and referral rate, ensuring they not only drive revenue but build lasting connections with our customers.

You'll connect the dots between data points and revenue impact, using advanced analytics to identify the incremental effects of our marketing efforts.

You'll lead customers on exciting journeys with every new product launch, sitewide event, and brand campaign, strategically introducing new products to maximize upsell opportunities.

You'll collaborate with marketing and e-commerce teams to build retention programs that deepen brand loyalty and drive repeat purchases.

You'll develop resource plans for retention initiatives, efficiently allocating budgets to maximize impact and ensure a positive return on investment.

You'll continuously assess the ROI of all retention activities, using data-driven adjustments to optimize channel performance.

You'll ensure all SMS marketing efforts comply with federal and state regulations, including but not limited to the Telephone Consumer Protection Act (TCPA) and CTIA guidelines.

You'll partner with legal and compliance teams to regularly audit SMS campaigns, ensuring that we are delivering messages in a way that protects our brand and respects our customers' rights.

You'll drive compliant growth through thoughtful acquisition strategies—ensuring SMS sign-ups are driven by permission-based marketing tactics that foster trust and loyalty.



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