Retention Marketing Manager

1 week ago

New York, New York, United States Moma Full time
Retention Marketing Manager

MoMA Design Store is seeking a highly analytical and data-driven Retention Marketing Manager to optimize the customer journey and drive revenue growth. Reporting to the Director of Retail Marketing, this role will be responsible for developing and executing lifecycle marketing strategies to increase customer retention and loyalty.

Key Responsibilities:
  • Owns the lifecycle marketing strategy and MoMA Design Store Rewards program to drive deeper customer engagement and repurchase.
  • Optimizes and continuously iterates on the MoMA Design Store Rewards program to drive increased LTV and cross-channel shopping behavior.
  • Understands and optimizes key customer segments and layers on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, and makes recommendations for product innovation.
  • Develops, manages, and optimizes lead generation, acquisition, and retention campaigns across emails, SMS, and other touchpoints to increase lifetime value.
  • Makes, executes, and exercises independent judgment about related retention and marketing management policies.
  • Oversees the email and SMS production process, calendar, and day-to-day execution of all marketing email, including campaigns, transactional, triggered emails/flows, etc.
  • Manages dynamic content, behavioral email, and SMS partners ensuring success of those programs.
  • Collaboratively defines customer segmentation, performs cohort analysis, measures, and regularly reports on key retention KPIs.
  • Analyzes customer data to create personalized and segmented messaging strategies by cohort within the marketing funnel across channels.
  • Conceives, deploys, and analyzes A/B testing to optimize retention KPIs.
  • Collaborates with Museum Membership to identify and execute synergistic opportunities.
  • Analyzes site metrics and sales information to identify opportunities to increase average order size, frequency, and site conversion.
  • Reviews customer behavior across channels to draw actionable insights and share tactical recommendations to streamline UX, flow, etc. to improve user experience.
Requirements:
  • Bachelor's degree in communication, public relations, or a closely related field; three to five years in growth retention marketing role, including at least two years in an e-commerce, direct-to-consumer role.
  • Strong proficiency with Google Analytics with a critical understanding of the levers and tools to use in GA to help assess, define, and optimize to the marketing plan.
  • Deep knowledge of CRM/customer retention programs.
  • Highly data-driven and analytical.
  • Proficient in Microsoft Excel with the ability to analyze data, generate reports, and organize large sets of data.
  • Strong communication skills.
  • Ability to work independently.
About MoMA Design Store:

MoMA Design Store is a unique retail experience that brings Good Design into people's lives. With a mission to select objects that meet carefully considered design criteria, MoMA Design Store seeks out artists, designers, and manufacturers all over the globe. Every purchase supports groundbreaking exhibitions, collection preservation, and a wide range of educational programs at MoMA.

Salary: The salary range for this position is a minimum of $92,500 to maximum of $110,000 per annum.

Application instructions: To apply, please visit MoMA Jobs. Applicants should submit a resume and a statement of interest.

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