Marketing Analytics Director

6 hours ago


New York, New York, United States J McLaughlin Full time
About J.McLaughlin

J.McLaughlin is a leading American Sportswear and Accessories brand headquartered in New York. Our mission is to create a unique retail experience that combines classic clothing with current relevance, while fostering a culture of kindness and community engagement.

Job Summary

We are seeking a highly skilled Director of Marketing Analytics to join our team. This individual will be responsible for managing customer data, CRM decision making, and marketing performance analytics for the brand. The successful candidate will have a strong background in data analysis, report building, and CRM maintenance, with experience in luxury retail and consumer brands.

Key Responsibilities
  • Develop and execute a comprehensive marketing analytics strategy to drive business growth and customer retention
  • Manage and maintain customer data, ensuring high data quality and accuracy
  • Collaborate with cross-functional teams to analyze marketing performance and identify opportunities for improvement
  • Design and implement data visualization dashboards to communicate complex information to stakeholders
  • Mentor and manage junior reports to develop their skills and knowledge
Requirements
  • B.A. in Analytics, Marketing, or relevant field
  • 7+ years in data analysis, report building, and CRM maintenance
  • Comprehensive understanding of marketing funnel data, benchmarks, and success metrics
  • Strong project management skills and ability to work independently
  • Expert SQL user with experience in building Tableau dashboards and troubleshooting BI reporting
What We Offer

J.McLaughlin is an Equal Opportunity Employer and offers a competitive salary and benefits package, as well as opportunities for career growth and professional development.



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