Sales Director

3 weeks ago


Las Vegas, Nevada, United States Sonesta International Hotels Full time
Job Summary

The Sales Manager is responsible for executing the sales strategy of the hotel, as defined by the Director of Sales, to ensure that occupancy, average daily rate, and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans. Production results will be monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors.

Key Responsibilities
  • Deliver on the promise of Sonesta Service in all interactions with guests and clients, managing according to the Sonesta G.U.E.S.T. standards and instilling a passion for customer service in all associates of the hotel.
  • Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
  • Partner with hotel DOS and Regional Sales Director to effectively maximize RevPar opportunities in the local market.
  • Achieve budgeted revenues and personal/team sales goals and maximize profitability within all areas of responsibility, producing regular reports and sales forecasts.
  • Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance, working with appropriate department heads on solutions.
  • Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods, and enhance the image of the hotel in the local community.
  • Analyze current/potential market and sales trends, coordinating all activities to maintain and increase revenue and market share through added business volume and increased rate.
  • Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
  • Develop and maintain positive relationships with officials and representatives of local community groups.
  • Act as 'Manager on duty' as required, attending Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads.
  • Ensure compliance with federal, state, and local laws regarding health, safety, and alcohol services.
Requirements
  • Previous background from the extended stay industry preferred.
  • Ability to speak, read, and write fluent English; other languages beneficial.
  • Professional verbal and written communication skills.
  • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
  • Problem-solving, reasoning, motivating, organizational, and training abilities.
  • Experience with Microsoft Office and Opera systems preferred.
  • Ability to travel, including some overnight travel, is required.
  • Valid driver's license required.

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