Marketing and Growth Strategy Manager
1 week ago
Company Overview: UnitedHealth Group is a leading global organization committed to enhancing healthcare through innovative technology and services that empower individuals to lead healthier lives.
Role Overview: The Marketing and Growth Strategy Manager plays a pivotal role in the strategic planning and execution of growth initiatives tailored for the expanding market in Northern California.
This position demands a dynamic leader with exceptional organizational skills capable of implementing innovative strategies from conception to execution, including provider segmentation, agent allocation, and annual growth strategies.
Key Responsibilities:
- Partnership Development: Cultivate and sustain relationships with channel partners to enhance membership and identify key drivers for patient engagement and retention.
- Stakeholder Engagement: Strategically engage with essential stakeholders to fulfill business objectives, ensuring that the right contacts are decision-makers within provider offices and health plans.
- Market Analysis: Assess market conditions and prepare comprehensive reports on market insights and the effectiveness of growth strategies.
- Marketing Strategy: Develop and implement tactical marketing plans for collaborating providers, including co-op strategies, event sponsorships, and community initiatives.
- Performance Monitoring: Analyze the effectiveness of marketing initiatives and adjust strategies based on performance metrics and market trends.
Qualifications:
- Minimum of 5 years of relevant experience in healthcare growth.
- Strong written and verbal communication skills, adaptable to various audiences.
- Proven ability to manage multiple projects effectively and meet deadlines.
- Proficiency in problem-solving and translating complex healthcare concepts into understandable terms.
- Bilingual proficiency in Vietnamese or Chinese, alongside English, is preferred.
Work Environment: This role offers flexibility for remote work, allowing you to tackle challenges while contributing to the mission of advancing health equity.
Compensation and Benefits: UnitedHealth Group provides a competitive salary and a comprehensive benefits package, including equity stock purchase options and a 401k plan, subject to eligibility requirements.
Join us in our mission to improve health outcomes and create a more equitable healthcare system for all.
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