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Growth Marketing Manager

2 months ago

San Francisco, California, United States Netspring Full time
About NetSpring

NetSpring is a cutting-edge technology company that specializes in next-generation product and customer analytics solutions. Our innovative approach brings the power of Business Intelligence (BI) to self-service product analytics, directly leveraging data warehouses. We're revolutionizing the digital product analytics space, and we're looking for a high-impact growth marketer to join our team.

Our Team

We're a team of seasoned software professionals who have built multi-billion dollar companies from scratch. Our founders were part of the founding team at ThoughtSpot, a pioneering BI company. We have deep expertise in enterprise software, large-scale distributed systems, data processing, data visualization, and analytics. NetSpring is backed by top-tier Silicon Valley venture capital firms – Khosla Ventures and Dell Technologies Capital.

What We're Looking For

We're seeking a high-impact growth marketer with a demand generation focus to join our marketing team. The ideal candidate will have a deep understanding of B2B SaaS and how to drive pipeline in a product-led sales (PLS) motion.

The right person for this role will be able to identify and adapt successful growth marketing techniques from other market leaders, while immersing themselves in our fast-paced startup environment. You'll be highly creative, deliver high-quality output and results, and have above-average attention to detail.

Key Responsibilities
  • Develop and execute email, social, content, and web marketing strategies, while managing vendors/agencies to augment in-house capabilities.
  • Collaborate with Sales to prospect and build lists based on our Ideal Customer Profile, and then enable Sales around marketing campaigns.
  • Work closely with Product to understand the self-service customer journey and optimize digital and inbound marketing tactics.
  • Monitor campaign performance and make recommendations on how to better drive MQLs and SQLs.
  • Identify opportunities for participation in industry events and engagement with partners for building awareness and generating leads.
Requirements
  • Bachelor's degree in Business (preferably marketing, economics, or related field).
  • 5+ years of marketing experience in Growth Marketing (familiarity with target personas of digital or product analytics such as Mixpanel, Amplitude, or Heap strongly preferred).
  • Direct experience with our MarTech stack, which currently includes: HubSpot, Salesloft, Zoominfo, LinkedIn Sales Navigator, WordPress, and Google Analytics.
  • Working knowledge of web analytics, SEO/SEM keyword management, and social listening tools.
  • Strong written and verbal communication skills.
  • Ability to handle ambiguous and chaotic times with composure while staying organized and on task.