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Director of Growth Marketing
2 months ago
About the Role
We are seeking a highly skilled and experienced Director of Growth Marketing to join our team at Kids 'R' Kids of Greenville and Mauldin. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive growth marketing strategy to drive new customer acquisition and revenue growth.
Key Responsibilities
- Develop and execute a growth marketing strategy that aligns with our business goals and objectives.
- Design, implement, and optimize scaled paid advertising campaigns across digital and offline media, affiliates, and referral channels.
- Test and optimize new channels, ad formats, targeting, and creative approaches to enhance campaign performance.
- Collaborate with the creative team to develop ad creatives and messaging that resonate with target audiences.
- Partner with product and analytics teams to track and report key performance metrics, including CAC, LTV, ROAS, and conversion rates.
- Lead A/B testing initiatives for landing pages, app store pages, ad creatives, and audience targeting.
- Stay updated on industry trends, platform updates, and growth marketing best practices.
- Manage relationships with external partners, including ad and affiliate networks.
- Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing to improve processes and performance.
Requirements
- 5+ years of experience in customer acquisition for direct-to-consumer, fintech, or similar industries, with a strong track record across media, affiliate, and referral channels.
- Proven ability to scale acquisition programs while maintaining efficient LTV ratios and payback periods.
- Strong analytical skills, with expertise in growth marketing metrics, testing methodologies, driving experimentation roadmaps, and capturing actionable insights.
- Bachelors and Masters degrees in Statistics, Data Science, Marketing, Economics, or a related field.
- Experience developing marketing assets with creative agencies or internal studios.
- Deep understanding of customer acquisition strategy and growth marketing concepts (e.g., attribution, incrementality, diminishing returns).
- Ability to articulate technical requirements to Product, Engineering, and Data Science teams.
- Customer-first approach with strong cross-functional collaboration skills.
- Familiarity with app-based marketing and mobile attribution platforms (e.g., AppsFlyer, Branch).
- Proficient in marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and Google Sheets.
- Excellent communication and project management skills, with the ability to collaborate effectively across teams.
- Self-starter with a passion for growth marketing and a desire to thrive in a fast-paced, high-growth environment.
What We Offer
- Competitive salary range: $160,000 - $200,000.
- Performance linked variable compensation, including equity.
- Medical, dental, vision, life, and disability insurance.
- Flexible Spending Account (FSA) and Health Savings Account (HSA).
- 401(k) Retirement Plan.
- Flexible PTO policy and Company-paid holidays.
- Parental Leave: 12 week paid maternity, 4 week paid paternity leave.
- Corporate Social Responsibility and volunteering opportunities.
- Access to our Chief Mindfulness Officer, including 1:1 personal coaching for rising stars.
- Company-sponsored events like Qi Gong, Lunch & Learns, Development Workshops, Dinners, Happy Hours, and more.