Global Marketing Leader for PC Campaigns

2 weeks ago

Austin Texas, United States Advanced Micro Devices, Inc Full time

Overview:

MAKE A DIFFERENCE WITH AMD
At AMD, we are dedicated to enhancing lives through our innovative technology, impacting our industry, communities, and the world at large.

Our goal is to develop exceptional products that propel next-generation computing experiences, serving as the foundation for data centers, artificial intelligence, personal computing, gaming, and embedded systems.

Central to our mission is the AMD culture, where we challenge the boundaries of innovation to address the world's most pressing challenges. We aim for excellence in execution while fostering a direct, humble, collaborative, and inclusive environment that values diverse perspectives.

Together at AMD, we progress_

Responsibilities:

THE POSITION:


The Global Commercial PC Segment Marketing team is tasked with the strategic planning, execution, and refinement of marketing initiatives linked to product launches and successful market entry.

This team plays a vital role in ensuring that products reach the appropriate audience, generate awareness, and achieve the targeted market share.

Our primary objective is to develop end-user content and activation strategies that enhance awareness and drive sales of AMD-powered PCs within enterprise environments.

This role requires cross-functional collaboration, working closely with business units, regional marketing teams, OEM marketing, global sales leaders, and various organizations within global marketing.


THE CANDIDATE:


The Commercial PC Segment marketing organization seeks a creative marketing professional to spearhead commercial marketing strategies and global campaigns for the enterprise segment, which encompasses AMD RyzenTM PRO powered PC laptops and desktops.

The ideal candidate will possess a deep understanding of the enterprise landscape, introduce innovative approaches to B2B marketing strategies, and demonstrate the ability to influence without direct authority.

A proven track record of integrating end-user insights and research into impactful campaigns and messaging that yield results is essential.

You should be an exceptional presenter with global experience, capable of translating technical value propositions into compelling benefits for end-users.


KEY RESPONSIBILITIES:
Develop marketing strategies that align with key business objectives through collaboration with business units and key global marketing leaders.

Engage across worldwide marketing (Growth & Performance Marketing, Social, Sales Enablement, and PR) to create comprehensive plans that meet timing and business requirements.

Represent Ryzen for Business marketing in all core team meetings, communicating all marketing needs and updates.

Lead campaign development from strategy to execution, including creative development of video content and collaborating with media centers of excellence for media strategy and execution.

Work with stakeholders to formulate targeted demand generation and lead-generation plans.

Serve as the subject matter expert on audience personas, journeys, and insights, with a proven ability to shape plans based on data.

Collaborate closely with the internal brand and creative team to oversee campaign development.

PREFERRED EXPERIENCE:
12+ years of relevant go-to-market, advertising, or marketing experience in the technology sector.

Preferred experience in enterprise B2B marketing and familiarity with the OEM business.

Experience in managing agencies (creative and media) and overseeing creative production.

Proficient in all MS Office applications (PowerPoint, Excel, Outlook).

This position may require occasional travel.

ACADEMIC CREDENTIALS:
Bachelor's degree in business, marketing, or a related field.

An MBA is advantageous.

ADDITIONAL INFORMATION:
At AMD, your base salary is just one component of your total rewards package.

Your salary will depend on your skills, qualifications, experience, and how they align with the hiring range for this position.

You may qualify for incentives based on your role, such as an annual bonus or sales incentive.

Many AMD employees have the opportunity to own shares of AMD stock and may receive discounts when purchasing AMD stock through the Employee Stock Purchase Plan.

You will also be eligible for competitive benefits, which are detailed further.

AMD is an equal opportunity employer and values diversity. We consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.

We encourage applications from all qualified candidates and will accommodate applicants' needs under applicable laws throughout all stages of the recruitment and selection process.

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