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Global Enterprise Marketing Manager
2 months ago
Position Overview: As the Global Enterprise Marketing Manager, you will be instrumental in developing and executing our marketing initiatives aimed at enhancing lead generation, conversion rates, and overall business expansion.
Key Responsibilities:
- Design, implement, and refine marketing campaigns while ensuring operational excellence within the marketing division.
- Establish and uphold best practices in marketing automation, including lead scoring, email nurturing, audience segmentation, and program development across various marketing channels.
- Create comprehensive reports and analyses for multi-channel marketing efforts, focusing on lead generation and engagement metrics.
- Oversee project management for large-scale initiatives, ensuring effective communication and organization while navigating complex workflows.
- Maintain data integrity within platforms such as Salesforce, Marketo, and Uberflip, ensuring accurate and current information.
- Develop and implement data segmentation and targeting strategies to improve campaign personalization and effectiveness.
- Generate and maintain performance dashboards and reports to evaluate marketing campaign success and provide actionable insights.
- Utilize data analytics to identify improvement opportunities and recommend enhancements to marketing strategies.
- Create and maintain documentation for processes, workflows, and system configurations.
About the Team: The AWS Sales, Marketing, and Global Services (SMGS) team is dedicated to driving revenue and growth from a diverse range of customers, from small to enterprise-level accounts.
About AWS: Amazon Web Services (AWS) is the leading cloud platform, trusted by startups and Global 500 companies alike. We are committed to innovation and excellence in cloud computing.
Work-Life Balance: We prioritize work-life harmony, ensuring that success at work does not compromise personal well-being.
Inclusive Culture: Our employee-led affinity groups promote a culture of inclusion, celebrating our diverse backgrounds and experiences.
Career Development: We provide continuous learning opportunities, mentorship, and resources to support your professional growth.
Basic Qualifications: 5+ years of professional marketing experience, proficiency in data-driven decision-making, and expertise in Microsoft Excel for data analysis.
Preferred Qualifications: Experience with customer research, metrics analysis, and utilizing marketing tools such as Marketo and Salesforce.
