Global Enterprise Marketing Strategist

1 week ago

Austin, Texas, United States AmazonWebServices Full time

Position Overview: As the Global Enterprise Marketing Strategist, you will be instrumental in defining and executing our marketing initiatives aimed at enhancing lead generation, conversion rates, and overall business expansion.

Key Responsibilities:

  • Design, implement, and refine marketing campaigns while ensuring operational excellence within the marketing division.
  • Establish and uphold best practices in marketing automation, focusing on lead scoring, email nurturing, audience segmentation, and program development across various marketing channels.
  • Create comprehensive reports and analyses for multi-channel marketing efforts, utilizing diverse tools to monitor progress in lead generation and engagement.
  • Oversee project management for significant initiatives, ensuring effective communication, organization, and marketing expertise while managing complex workflows and maintaining operational standards.
  • Ensure data integrity and accuracy across platforms such as Salesforce, Marketo, and Uberflip.
  • Develop targeted data segmentation strategies to enhance the personalization and effectiveness of marketing campaigns.
  • Construct and maintain performance dashboards and reports to evaluate marketing campaign success and provide actionable insights.
  • Leverage data analytics to identify improvement opportunities and recommend strategies for optimizing marketing efforts.
  • Document processes, workflows, and system configurations to ensure clarity and consistency.

About the Team: The AWS Sales, Marketing, and Global Services (SMGS) team is dedicated to driving revenue and growth across various customer segments, from small and mid-market accounts to enterprise-level clients.

About AWS: Amazon Web Services (AWS) is recognized as the leading cloud platform globally, trusted by startups and Fortune 500 companies alike for its innovative suite of products and services.

Work Environment: We prioritize work-life balance, fostering a culture that values flexibility and support both in the workplace and at home.

Inclusive Culture: AWS promotes a culture of inclusion, encouraging employees to embrace their unique backgrounds and experiences through various initiatives and learning opportunities.

Career Development: We are committed to your professional growth, offering mentorship and resources to help you advance your career.

Basic Qualifications: - 5+ years of professional marketing experience - Proven ability to utilize data and metrics for improvement - Proficiency in Microsoft Excel for data analysis - Experience in executing and scaling marketing campaigns from inception to completion.

Preferred Qualifications: - Experience in customer research and data-driven decision-making - Familiarity with marketing tools such as Marketo, Tableau, and Salesforce - Proficient in data manipulation and analysis using Excel or Tableau.

Amazon is dedicated to fostering a diverse and inclusive workplace.

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