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Global Enterprise Marketing Manager
2 months ago
Position Overview: As the Global Enterprise Marketing Manager, you will be instrumental in defining and executing our marketing strategy aimed at enhancing lead generation, conversion rates, and overall business expansion.
Key Responsibilities:
- Design, implement, and refine marketing campaigns while ensuring operational excellence within the marketing division.
- Establish and uphold best practices in marketing automation, including lead scoring, email nurturing, audience segmentation, and program development across various marketing channels.
- Create comprehensive reports and analyses for multi-channel marketing initiatives, focusing on lead generation and engagement metrics, ensuring alignment within the campaign framework.
- Oversee project management for large-scale initiatives, ensuring effective communication, organization, and marketing expertise while navigating complex workflows and maintaining operational standards.
- Ensure data integrity and accuracy across platforms such as Salesforce, Marketo, and Uberflip.
- Implement data segmentation and targeting strategies to enhance the personalization and effectiveness of campaigns.
- Develop and maintain performance dashboards and reports to evaluate marketing campaign success and provide actionable insights.
- Utilize data analytics to identify opportunities for improvement and recommend strategies for optimizing marketing efforts.
- Create and maintain documentation for processes, workflows, and system configurations.
About the Team: The AWS Sales, Marketing, and Global Services (SMGS) team is dedicated to driving revenue and growth from a diverse range of customers, from small to mid-market accounts to enterprise-level clients.
About AWS: Amazon Web Services (AWS) is recognized as the most comprehensive and widely adopted cloud platform globally. We are committed to continuous innovation, providing a robust suite of products and services that empower businesses of all sizes.
Work-Life Balance: We prioritize work-life harmony, striving for flexibility in our working culture to ensure that success at work does not come at the expense of personal life.
Inclusive Team Culture: AWS fosters a culture of inclusion, encouraging continuous learning and curiosity among employees. Our employee-led affinity groups promote diversity and celebrate our differences.
Mentorship and Career Growth: We are committed to raising our performance standards and providing endless opportunities for knowledge-sharing, mentorship, and career advancement.
Basic Qualifications: - 5+ years of professional marketing experience - Proven ability to leverage data and metrics for improvement - Proficiency in Microsoft Excel for data manipulation and analysis - Experience in executing and scaling cross-functional marketing programs.
Preferred Qualifications: - Experience utilizing customer research and data metrics to support marketing initiatives - Familiarity with tools for email, web analytics, and CRM systems (e.g., Marketo, Tableau, Salesforce) - Proficiency in Excel or Tableau for data analysis.
Amazon is dedicated to fostering a diverse and inclusive workplace, ensuring equal opportunity for all candidates.
