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Campaign Marketing Manager
2 months ago
Got a talent for guiding folks on an incredible buyer journey? webAI is seeking a Marketing Campaign Manager who can transform ordinary ideas into extraordinary campaigns. Reporting to the Head of Marketing, you'll collaborate with our content and growth marketing teams to design and implement compelling marketing campaigns. If you're a strategic thinker with a burst of creativity and a passion for AI, we want you on our team at webAI.
Responsibilities:
- Conceptualize, plan, and implement integrated campaigns across diverse tactics and channels fueled by data-driven insight.
- Strategize and partner with Growth and Content marketing to execute email campaigns, engagement and nurturing, website/landing page optimization, paid media, webinars, organic social, sales enablement, and more.
- Project manage the execution of campaigns and programs with all stakeholders, managing the overall calendar of global demand generation campaigns, from targeted ABM motions to broader evergreen programs.
- Forecast and measure the impact of campaign activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting tactics and strategy accordingly.
- Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments based on the buyer journey.
- Lead campaign playbook creation, management, and updates by working across the organization to develop campaign integration and activation plans
- 3+ years of experience in campaign, product, or digital marketing, with experience in developing scalable marketing programs.
- Proven track record in building and executing successful marketing campaigns that contribute to pipeline and revenue targets, preferably in a SaaS/B2B technology environment.
- Exceptional project management skills, with the ability to coordinate complex activities and meet tight deadlines.
- Strong written and verbal communication skills, adaptable to various audiences.
- Hands-on experience with martech tools (e.g., Hubspot, Google Analytics, Webflow, webinar platforms).
- High energy, self-motivated, performance-driven professional with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
- Detail-oriented with strong problem-solving skills and the ability to work through ambiguity.
- Ability to think strategically and roll up your sleeves to get things done.
webAI is a software company, headquartered in Austin, TX, that is building a decentralized AI development platform. Our technology enables the development of powerful AI using limited amounts of data, challenging the underlying assumption that big data is the key to unlocking the full power of AI. webAI offers opportunities to join a dynamic and fast-growing team that fosters a fun and growth-oriented office culture.
Benefits:
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision benefits package.
- $200/mos Health and Wellness Stipend
- $400/year Continuing Education Credit
- Flexible work week
- Free parking, for in-office employees
- Unlimited PTO
- Parental, Bereavement Leave
- Supplemental Life Insurance
webAI is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of webAI to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.
