Marketing Director

4 days ago


Santa Clara, California, United States LotusFlare, Inc. Full time
Job Description

**About LotusFlare, Inc.**

LotusFlare, Inc. is a leading technology company specializing in digital transformation solutions. We provide accessible connectivity services across the globe, with a focus on innovation and customer satisfaction.

**Job Summary**

We are seeking a highly skilled Marketing Director to join our team. As a Marketing Director, you will be responsible for driving the expansion of our business across the globe, focusing on our two core product lines: LotusFlare DNO Cloud and LotusFlare Nomad eSIM Enterprise.

**Key Responsibilities**

  • Develop and execute marketing strategies to drive demand generation and revenue growth.
  • Lead a globally dispersed team and contribute to all marketing initiatives.
  • Oversee demand generation activities, campaign creation, and event management.
  • Drive market and competitor research, and work with product management and product marketing to develop product-oriented technical content.
  • Define clear value propositions, design and execute a product GTM plan, and develop effective marketing strategies to communicate product value propositions and business outcomes.
  • Work closely with sales and business development teams to support sales efforts.
  • Provide oversight of marketing budgets and necessitate some travel.

**Requirements**

  • 10+ years of relevant experience in technology product marketing, product positioning & messaging, external communications, digital channel management, customer & competitive intelligence, etc.
  • Demonstrable expertise in building scalable programs and driving cross-functional alignment.
  • Experience in enterprise SaaS software marketing, with a strong understanding of telecommunications providers and their business and technical challenges.
  • Excellent communication skills, with the ability to present to executive leaders, cross-functional partners, and customers.
  • Ability to create a range of marketing assets, including on-message product demo videos, sharp succinct slide pitch-decks, and product data sheets.
  • Ability to use data and analytics to drive decision-making and set and deliver against measurable marketing metrics.
  • Ability to strategize and craft compelling messaging and positioning for technology products.


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