Trade Show Marketing Manager

2 weeks ago

La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

Company Overview:

At Daniel Defense, we pride ourselves on crafting the finest firearms systems and accessories. Our organization is grounded in faith and is dedicated to delivering exceptional small arms solutions for military, law enforcement, and civilian markets, including premium rifles for home defense, hunting, and sport shooting.

Position Summary:

The role serves as a vital link between production and leadership, focusing on trade show marketing and field merchandising strategies. You will be responsible for designing and implementing go-to-market strategies that enhance product validation, consumer experience, brand recognition, and revenue growth. This position requires a strategic marketing leader with a commitment to efficiency and measurable outcomes.

Key Responsibilities:
  • Environmental Health and Safety: Demonstrate leadership in adhering to environmental health and safety standards.
  • Marketing Strategy: Allocate approximately 60% of your time to Dealer/Channel Marketing and 40% to Strategic Planning for Trade Shows.
Product and Sales Enablement:
  • Develop comprehensive training materials for both internal teams and external partners.
  • Implement merchandising strategies and create visual marketing materials to support Omni-channel initiatives.
  • Design sales and merchandising resources to assist field teams, including display layouts and promotional items.
Trade Show Management:
  • Oversee strategic planning for trade show events, including pre- and post-event evaluations.
  • Collaborate with creative teams to ensure effective brand representation at trade shows.
  • Establish a framework for measuring trade show ROI with regular reviews.
  • Manage all aspects of trade show planning and execution.
Content Marketing and Creative Execution:
  • Coordinate content creation, including photo and video shoots, to produce compelling marketing materials.
  • Work with Product Line Managers to devise content strategies for product launches.
  • Ensure consistency in branding and manage content production timelines.
  • Direct the creative approach for sales materials to align with brand standards.
Go-to-Market Strategy:
  • Partner with Product Line Managers to formulate and execute detailed go-to-market plans.
  • Establish best practices for channel merchandising aligned with product launches.
  • Conduct market research to identify target demographics and competitive insights.
  • Gather competitive intelligence regarding pricing and product offerings.
Channel and Partner Marketing:
  • Support dealer programs to enhance product adoption and sales through partnerships.
  • Coordinate incentive programs for dealers and employees, including training and events.
Business Development:
  • Identify and cultivate new business opportunities through strategic alliances.
  • Manage relationships with key partners and industry influencers.
Social Media Management:
  • Collaborate with the social media team to implement strategies for assigned product lines.
  • Manage social media content calendars to align with marketing initiatives.
  • Analyze social media performance metrics to identify improvement areas.
Performance Metrics:
  • Increase product visibility through social media engagement and lead generation.
  • Enhance sales team performance through effective training and support.
  • Drive growth in product adoption and revenue for designated product lines.
  • Boost dealer participation and sales through partner channels.
  • Achieve positive ROI for marketing efforts across various channels.
Additional Responsibilities:
  • Contribute to ongoing improvements in safety, quality, and productivity.
  • Uphold company standards of integrity and create a positive work environment.
  • Perform other duties as assigned by leadership.
Qualifications:
  • Bachelor's degree or equivalent experience in a related field.
  • 3-5 years of experience in trade show management.
  • 3-5 years of channel merchandising experience with consumer products.
  • 3-5 years in product marketing or a related area.
  • Strong grasp of B2B and B2C marketing principles.
  • Proven track record in developing and executing marketing strategies.
  • Excellent communication skills, both written and verbal.
  • Experience in content creation and marketing automation tools.
  • Strong collaboration and relationship management skills.
  • Ability to manage multiple projects independently.
  • Industry experience relevant to the company.
  • Demonstrated success in meeting sales or marketing objectives.
  • Familiarity with social media marketing and community engagement.
  • Experience in formulating go-to-market strategies.
  • Commitment to the company's core values.
Physical Requirements:
  • Ability to lift and carry items weighing up to 50 pounds.
  • Capability to stand, walk, sit, and bend throughout the workday.
  • Willingness to work in a manufacturing environment with exposure to various conditions.
  • Compliance with Personal Protection Equipment requirements as necessary.

Daniel Defense is an equal opportunity employer and promotes a drug-free workplace.

  • Trade Show Marketing Manager

    2 weeks ago

    La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

    Company Overview:At Daniel Defense, we pride ourselves on engineering and manufacturing the finest firearms systems and accessories. Our organization is grounded in faith and is dedicated to delivering top-quality small arms solutions for military, law enforcement, and civilian markets, focusing on premium rifles for home defense, hunting, and sport...

  • Trade Show Marketing Specialist

    2 weeks ago

    La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

    Company Overview:At Daniel Defense, we pride ourselves on engineering and manufacturing the world's finest firearms systems and accessories. Our organization is grounded in faith and is dedicated to delivering top-quality small arms solutions for military, law enforcement, and civilian markets, focusing on premium rifles for various applications.Position...

  • Project Manager

    3 days ago

    La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

    Job Description**Project Manager - New Product Development**We are seeking a skilled Project Manager to join our dynamic team at Daniel Defense LLC. As a Technical Project Manager, you will lead cross-functional teams to ensure projects adhere to stage-gate processes, delivering high-quality products that meet market demands.Key...

  • Project Manager

    4 days ago

    La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

    About the RoleWe are seeking a skilled Project Manager to join our dynamic team at Daniel Defense LLC. As a Technical Project Manager, you will play a pivotal role in driving innovation and overseeing the development of new products from concept through commercialization.Key ResponsibilitiesProject Leadership: Lead cross-functional teams to ensure projects...

  • Product Manager for Installation Solutions

    2 days ago

    Mason City, Iowa, United States Oceanic Solutions Full time

    About the RoleWe are seeking a highly skilled Product Manager to join our team at Oceanic Solutions. As a Product Manager for Installation Solutions, you will play a critical role in driving the success of our installation product category.Key ResponsibilitiesIndependently manage a supplier base for the installation product category, ensuring optimal...

  • Account Manager or Senior Account Manager

    11 hours ago

    Iowa City, Iowa, United States Act Inc Full time

    About the RoleThe Account Manager or Senior Account Manager is a key position at Act Inc, responsible for supporting the company's mission by maintaining and expanding the use of Act's Workforce Solutions and increasing the number of Work Ready Communities (WRC). This role will develop, manage, and plan for key strategic workforce initiatives; drive decision...

  • Senior Applications Engineer

    2 weeks ago

    La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

    Company Overview:At Daniel Defense, we pride ourselves on producing the highest quality weapon systems and accessories. Our commitment to excellence serves military, law enforcement, and civilian markets seeking premium firearms for various applications.Position Summary:As a Senior Applications Engineer 3 (NPD), you will play a crucial role in the following...

  • Senior Project Engineer

    2 weeks ago

    La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time

    At Daniel Defense, Excellence is Our Standard...Daniel Defense is dedicated to engineering and producing the highest quality weapon systems and accessories. Our commitment to serve our customers and provide superior solutions to military, law enforcement, and civilian markets reflects our mission to uphold values of freedom and safety.As a Senior Project...

  • Head of Admissions and Marketing

    1 week ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's outreach and recruitment strategies. As a leading Caribbean Medical School, fully accredited and recognized in the United States, XUSOM is experiencing significant growth and seeks a dynamic leader...

  • Head of Enrollment and Marketing

    1 week ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in enhancing the institution's visibility and appeal. As a leading Caribbean Medical School, XUSOM is fully accredited and recognized in the United States, boasting a modern campus in Aruba.Key ResponsibilitiesLead and manage...

  • Head of Admissions and Marketing

    2 weeks ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's growth and visibility. As a distinguished Caribbean Medical School, XUSOM is fully accredited and recognized in the United States, and is committed to enhancing its brand presence.This leadership...

  • Head of Admissions and Marketing

    1 week ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in enhancing the institution's visibility and attracting prospective students. As a leading Caribbean Medical School, XUSOM is fully accredited and recognized in the United States, with a modern campus that supports a dynamic...

  • Head of Enrollment and Marketing

    1 week ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's strategic outreach and branding efforts. As a leading Caribbean Medical School, XUSOM is committed to excellence and is expanding its presence in the educational landscape.Key ResponsibilitiesLead...

  • Head of Admissions and Marketing

    1 week ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in enhancing the institution's visibility and appeal to prospective students. As a distinguished Caribbean Medical School, XUSOM is committed to excellence in medical education and is experiencing significant growth.This...

  • Head of Admissions and Marketing

    1 week ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in enhancing the institution's visibility and appeal to prospective students. This esteemed Caribbean Medical School is fully accredited and recognized in the United States, boasting a modern campus in Aruba.This leadership...

  • Ecommerce Marketing Specialist

    2 weeks ago

    Sioux City, Iowa, United States Winholt Equipment Full time

    About Winholt EquipmentEstablished in 1946, Winholt is a leading manufacturer of Food Service, Food Handling, and Material Handling Equipment. With over 71 years in the industry, our extensive product range, technical support, and global supply chain offer a competitive edge. We specialize in top-notch quality, 3D modeling design, powder coating, and...

  • Head of Admissions and Marketing

    2 weeks ago

    Sioux City, Iowa, United States Xavier University School of Medicine Full time

    Position OverviewThe Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's outreach and enrollment strategies. As a distinguished Caribbean Medical School, XUSOM is fully accredited and recognized in the United States, boasting a modern campus in Aruba.Key...

  • Technology Solutions Manager

    2 weeks ago

    Sioux City, Iowa, United States Triple Shift Entertainment Full time

    Job OverviewAt Triple Shift Entertainment, we uphold our fundamental values of Spirit, Courage, Own it, Respect, and Excellence (SCORE). We are in search of a proactive and technically adept Business Technology Solutions Lead with a robust background in information technology and a strong focus on enhancing operational efficiency through technology to drive...

  • Marketing Coordinator

    2 months ago

    Iowa City, Iowa, United States University of Iowa Full time

    Marketing CoordinatorPosting ID144394DepartmentAssociate VP Market and Communication/VP Medical AffairsJobcodeMarketing CoordinatorWorking TitleMarketing CoordinatorDetailsIowa Health Care's Marketing and Communications Department has a part-time, 20-hour-per-week,marketing coordinatorrole available on a temporary basis. The assignment will begin as soon as...

  • Automotive Marketing Consultant

    2 weeks ago

    Sioux City, Iowa, United States Epsilon Full time

    Job OverviewPosition Summary: This role is focused on outside sales and customer engagement, requiring travel across a designated multi-state region.Key Responsibilities:The Automotive Marketing Consultant will be tasked with delivering tailored marketing strategies to automotive dealership clients within a specified area, aiming to boost revenue by...