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Head of Admissions and Marketing
2 months ago
Position Overview
The Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's outreach and enrollment strategies. As a distinguished Caribbean Medical School, XUSOM is fully accredited and recognized in the United States, boasting a modern campus in Aruba.
Key Responsibilities
- Lead and supervise the admissions team to ensure effective recruitment processes.
- Establish and nurture partnerships with other educational institutions and programs.
- Oversee the enrollment marketing operations for all academic degrees and programs, both on-campus and online.
- Design, implement, and evaluate comprehensive marketing strategies aligned with the institution's strategic objectives and target demographics.
- Conduct market research to analyze competitive landscapes, demographics, and trends to inform recruitment strategies.
- Create and execute branding and positioning statements across various marketing platforms, ensuring a cohesive message.
- Collaborate on strategies for lead generation and acquisition for academic programs.
- Coordinate the production of marketing materials that support recruitment initiatives.
- Manage and assess marketing campaigns in collaboration with external agencies, focusing on return on investment.
- Advise on the optimal marketing mix for campaigns, including placement and public relations strategies.
- Administer a marketing and operational budget, ensuring fiscal responsibility and efficiency.
- Establish uniform branding and editorial standards across all media.
- Oversee relationships with third-party vendors, including marketing agencies and service providers.
Qualifications
- Bachelor's degree in a relevant field.
- 4-6 years of experience in higher education recruitment and admissions.
- Proven background in digital and traditional marketing, preferably within higher education or an agency setting.
- Strong analytical capabilities with a track record of developing and measuring successful enrollment marketing initiatives.
- Exceptional communication and interpersonal skills, with experience collaborating across various departments.
- In-depth knowledge of current trends and best practices in digital marketing.
- Familiarity with social media, pay-per-click advertising, and multimedia production.
- Ability to analyze digital metrics to inform strategic decisions and optimize marketing efforts.
- A collaborative leadership style that promotes a positive and collegial work environment.
- Excellent organizational skills, with the ability to manage multiple projects in a fast-paced setting.
- High standards of integrity and a proactive approach to challenges.
