Ecommerce Marketing Specialist
2 weeks ago
About Winholt Equipment
Established in 1946, Winholt is a leading manufacturer of Food Service, Food Handling, and Material Handling Equipment. With over 71 years in the industry, our extensive product range, technical support, and global supply chain offer a competitive edge. We specialize in top-notch quality, 3D modeling design, powder coating, and cutting-edge manufacturing processes.
We are seeking an Ecommerce Marketing Coordinator to play a key role in driving online presence and revenue for our company. This versatile and digitally-savvy individual will oversee various e-commerce activities aligned with the company's overall objectives.
- Enhance Amazon Sales & Product Visibility: Develop and execute strategies to increase sales and product visibility on Amazon, leveraging platform features and best practices.
- Manage Third-Party Platform Marketing: Coordinate marketing campaigns for platforms such as eBay and Newegg, exploring new partnership opportunities to expand our reach.
- Product Management & Merchandising: Manage weekly product uploads and website updates, ensuring accurate merchandising and compelling product descriptions.
- Content Creation & Optimization: Update creative content including homepages, blogs, and key content pages, optimizing for search engines and user engagement.
- Data Analysis & Reporting: Generate weekly sales reports, monitor online sales targets, and track monthly sales goals, providing insights to inform marketing strategies.
- Email Marketing Campaigns: Execute email and e-blast marketing campaigns from start to finish, including segmentation, content creation, and performance analysis.
- Team Support & Collaboration: Provide support to team members with various tasks, including order processing, customer service, and competitive analysis.
- Social Media Marketing: Run social media campaigns across platforms like Facebook, Twitter, and YouTube, engaging with customers and promoting products.
- Market Research & Competitive Analysis: Conduct market research and analyze competitor products and industry trends to identify opportunities and inform business decisions.
- Product Launch Support: Collaborate on marketing company product launches, covering packaging, online advertising, and promotional campaigns.
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