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Head of Admissions and Marketing
2 months ago
Position Overview
The Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's outreach and recruitment strategies. As a leading Caribbean Medical School, fully accredited and recognized in the United States, XUSOM is experiencing significant growth and seeks a dynamic leader to join its team.
Key Responsibilities
- Lead and manage the admissions team to enhance operational efficiency.
- Establish and nurture partnerships with other educational institutions and programs.
- Oversee the enrollment marketing operations for both on-campus and online academic offerings.
- Design, develop, and implement comprehensive marketing strategies aligned with the institution's strategic objectives and targeted recruitment demographics.
- Conduct thorough market research to analyze competitive landscapes, demographic trends, and recruitment outcomes.
- Create and execute branding and positioning strategies across all marketing platforms, ensuring consistency and clarity in messaging.
- Collaborate on initiatives for lead generation and acquisition for academic programs.
- Coordinate the production of marketing materials that support recruitment efforts across all programs.
- Manage and evaluate marketing initiatives in collaboration with external agencies, focusing on return on investment.
- Advise on the optimal marketing mix for campaigns, including promotion and public relations strategies.
- Oversee the marketing budget, ensuring fiscal responsibility and alignment with best practices.
- Implement uniform branding and editorial standards across all media channels.
- Manage relationships with third-party vendors, including marketing agencies and service providers.
Qualifications
- Bachelor's degree in a relevant field.
- 4-6 years of experience in higher education recruitment and admissions.
- Proven background in digital and traditional marketing, preferably within higher education or an agency setting.
- Strong analytical skills with a track record of developing and executing successful enrollment marketing strategies.
- Exceptional communication and interpersonal skills, with experience collaborating across various departments.
- In-depth knowledge of current trends and best practices in digital marketing.
- Familiarity with social media, pay-per-click advertising, and multimedia content creation.
- Ability to analyze digital metrics to inform strategic decisions and optimize marketing efforts.
- A collaborative leader who promotes a positive and collegial work environment.
- Excellent organizational and time management skills, with the ability to manage multiple projects in a fast-paced setting.
- High integrity, quality standards, and an entrepreneurial mindset.