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Head of Admissions and Marketing

2 months ago


Sioux City, Iowa, United States Xavier University School of Medicine Full time

Position Overview

The Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in shaping the institution's outreach and recruitment strategies. As a leading Caribbean Medical School, fully accredited and recognized in the United States, XUSOM is experiencing significant growth and seeks a dynamic leader to join its team.

Key Responsibilities

  • Lead and manage the admissions team to enhance operational efficiency.
  • Establish and nurture partnerships with other educational institutions and programs.
  • Oversee the enrollment marketing operations for both on-campus and online academic offerings.
  • Design, develop, and implement comprehensive marketing strategies aligned with the institution's strategic objectives and targeted recruitment demographics.
  • Conduct thorough market research to analyze competitive landscapes, demographic trends, and recruitment outcomes.
  • Create and execute branding and positioning strategies across all marketing platforms, ensuring consistency and clarity in messaging.
  • Collaborate on initiatives for lead generation and acquisition for academic programs.
  • Coordinate the production of marketing materials that support recruitment efforts across all programs.
  • Manage and evaluate marketing initiatives in collaboration with external agencies, focusing on return on investment.
  • Advise on the optimal marketing mix for campaigns, including promotion and public relations strategies.
  • Oversee the marketing budget, ensuring fiscal responsibility and alignment with best practices.
  • Implement uniform branding and editorial standards across all media channels.
  • Manage relationships with third-party vendors, including marketing agencies and service providers.

Qualifications

  • Bachelor's degree in a relevant field.
  • 4-6 years of experience in higher education recruitment and admissions.
  • Proven background in digital and traditional marketing, preferably within higher education or an agency setting.
  • Strong analytical skills with a track record of developing and executing successful enrollment marketing strategies.
  • Exceptional communication and interpersonal skills, with experience collaborating across various departments.
  • In-depth knowledge of current trends and best practices in digital marketing.
  • Familiarity with social media, pay-per-click advertising, and multimedia content creation.
  • Ability to analyze digital metrics to inform strategic decisions and optimize marketing efforts.
  • A collaborative leader who promotes a positive and collegial work environment.
  • Excellent organizational and time management skills, with the ability to manage multiple projects in a fast-paced setting.
  • High integrity, quality standards, and an entrepreneurial mindset.