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Head of Admissions and Marketing
2 months ago
Position Overview
The Director of Admissions and Marketing at Xavier University School of Medicine Aruba (XUSOM) plays a pivotal role in enhancing the institution's visibility and appeal to prospective students. This esteemed Caribbean Medical School is fully accredited and recognized in the United States, boasting a modern campus in Aruba.
This leadership position involves close collaboration with the executive team and the admissions department to elevate strategic awareness, branding, and positioning, all aimed at achieving enrollment objectives. The Director will spearhead the development and execution of a comprehensive, multi-channel marketing strategy tailored to attract prospective students.
Key Responsibilities
- Lead and manage the admissions team effectively.
- Establish and nurture partnerships with other universities and academic programs.
- Oversee the enrollment marketing operations for all academic offerings, both on-campus and online.
- Design, coordinate, and implement marketing strategies aligned with the strategic plan and targeted recruitment markets.
- Conduct thorough research on competitive landscapes, demographics, and trends to inform recruitment objectives.
- Create and implement cohesive branding and positioning statements across all marketing materials, ensuring clarity and consistency.
- Collaborate on marketing initiatives aimed at lead generation and acquisition for academic programs.
- Coordinate the design and production of marketing elements that support recruitment efforts across all programs.
- Manage and evaluate all marketing initiatives in partnership with external agencies, focusing on ROI and effectiveness.
- Recommend optimal marketing strategies, including placement, positioning, and public relations efforts.
- Administer a marketing and operational budget, ensuring fiscal responsibility and efficiency.
- Implement uniform branding and editorial standards across all media channels.
- Oversee relationships with third-party vendors, including marketing agencies and service providers.
Minimum Qualifications
- Bachelor's degree required.
- 4-6 years of experience in higher education recruitment and admissions.
- Proven experience in digital and traditional marketing, preferably within higher education or an agency setting.
- Strong analytical skills with a track record of developing and measuring successful enrollment marketing strategies.
- Exceptional communication and interpersonal skills, with experience collaborating across various departments.
- In-depth knowledge of current trends and best practices in digital marketing.
- Proficient in social media, pay-per-click (PPC) advertising, and multimedia content creation.
- Adept at utilizing data analytics to drive informed decision-making and optimize marketing efforts.
- A collaborative leader who fosters a positive and collegial work environment.
- Excellent organizational and time management skills, with the ability to prioritize effectively in a dynamic setting.
- Demonstrated integrity, quality, and entrepreneurial spirit.
