Growth Marketing Associate Manager

2 weeks ago

San Francisco, California, United States The Ladders Full time
Position Overview:

This is a contract-to-hire opportunity within a dynamic consumer finance startup focused on providing accessible credit-building solutions. Our flagship product has successfully assisted numerous customers in enhancing their credit profiles and has garnered significant recognition in the financial media landscape. We are more than just a credit service; we aim to be a long-term financial ally for our clients, with an exciting roadmap of products designed to help them achieve their financial aspirations.

Key Responsibilities:
  • Enhance user acquisition by optimizing existing channels while maintaining or improving cost per acquisition and return on ad spend.
  • Lead hands-on campaigns across multiple online and offline platforms, collaborating with our internal creative team to refine creative strategies and implement various tests to drive growth.
  • Establish, track, and evaluate key performance indicators for each marketing initiative.
  • Design and execute A/B testing to identify the most effective marketing strategies.
  • Collaborate across departments to bring marketing campaigns to fruition, engaging with designers, copywriters, product teams, and data analysts.
Candidate Profile:
  • 2-3 years of demonstrable experience in achieving growth objectives within defined cost and volume targets, or a solid background in a data-driven analytical role.
  • Practical experience managing digital advertising channels such as social media and search engine marketing.
  • Proficient in defining marketing metrics and dissecting them to understand and influence overall performance.
  • Demonstrates a proactive approach, managing multiple projects efficiently while ensuring timely execution with meticulous attention to detail.
  • Strategic thinker capable of analyzing challenges, identifying opportunities, and formulating impactful ideas to advance business goals.
  • Familiarity with hypothesis-driven testing methodologies and the ability to analyze results to derive actionable insights.
  • Knowledge of effective direct response marketing strategies and a commitment to continuous improvement through experimentation.
  • Experience in the fintech sector or direct-to-consumer industries is advantageous; proficiency in SQL is a plus.
About the Company:

We are a personal finance platform dedicated to empowering underserved individuals to achieve financial health. Our mission is to offer straightforward, fair, and effective solutions that help everyday people meet their financial objectives. We are a rapidly growing company with significant backing from prominent investors and a commitment to fostering a culture of ownership, clear communication, and craftsmanship. We believe in creating impactful work that resonates with our customers.

Why Join Us:

We offer competitive compensation, comprehensive health benefits, stock options, and a generous vacation policy to support your well-being and professional growth.

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