Growth Marketing Manager

1 week ago

San Francisco, California, United States Philo Full time
About the Role

We are seeking a highly motivated Growth Marketing Manager to join our team at Philo. This is a fast-paced role that encompasses end-to-end campaign creation, execution, analysis, reporting, and optimization across new paid online and offline media channels.

Key Responsibilities
  • Support new customer acquisition through management of our new testing channels such as Amazon FireTV, Roku, Audio, Television, Direct Mail, Affiliates, and many more.
  • Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams.
  • Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs.
  • Work closely with internal teams such as creative, analytics, product - to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals.
  • Build and maintain performance reporting and analysis across all owned Acquisition channels - aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior.
  • Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs.
Requirements
  • 2-4 years of experience in performance marketing.
  • Hands-on experience in Ad Platforms such as Facebook Ads Manager/Google Ads/Reddit/etc.
  • Experience with project management and creative briefing process such as the creation of copy and content for social ads and/or other digital assets.
  • Media planning/buying agency experience.
  • Ability to execute with a high degree of accuracy.
  • Strong statistical and analytical skills with the ability to clearly communicate results & insights.
  • Well organized, detail-oriented, and able to juggle multiple priorities.
  • A self-starter and proactive, positive thinker, eager to learn and ask questions.
About Philo

We strive to build engaging and easy-to-use streaming apps across a large number of platforms (Android Mobile, Android tablets, Android TV, Amazon FireTV, Roku, iOS, Apple TV, and web), while delivering a large variety of content to our users.

Philo is headquartered in San Francisco, with additional offices in New York and Cambridge, MA. Our leadership team includes a cofounder of Facebook as well as alums of Meraki and HBO. Philo is backed by NEA and industry partners including Discovery, Viacom, AMC, and A&E.

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company.

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