Aviation Marketing Manager

4 days ago


Frederick, Maryland, United States AOPA Full time
About the Role

AOPA is seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing social media content that engages our audience and fosters a strong online community.

Key Responsibilities
  • Develop and manage AOPA's social media presence across all active platforms.
  • Record, edit, and design relevant content to showcase AOPA's mission and values.
  • Engage with members and target audiences to create open dialogue and grow social media activity.
  • Monitor and respond to social conversations in a timely manner.
  • Collaborate with the marketing team to plan and execute social media promotions.
  • Proactively share insights and observations based on social media monitoring with the organization.
  • Ensure all social media outlets adhere to AOPA's social media guidelines.
  • Integrate with AOPA's media channels to build a cohesive online experience.
  • Use social media tools to schedule and organize content.
  • Maintain a working knowledge of SEO principles and social media trends.
Requirements
  • Bachelor's degree in communications, marketing, media, or a related field.
  • Minimum of three years of experience in digital marketing, social media, or strategy.
  • Strong grasp of major social media platforms and their applications.
  • Experience with social media analysis tools, such as Sprout or Meta Business Suite.
  • Strong communication and content creation skills.

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