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Senior Marketing Manager

2 months ago

Frederick, Maryland, United States Wright Manufacturing Inc Full time

About Wright Manufacturing Inc.

We are a leading manufacturer of outdoor power equipment, dedicated to delivering high-quality products to our customers. As a key member of our team, you will play a crucial role in executing our marketing strategies and managing day-to-day marketing operations.

Key Responsibilities:

  • Develop and Execute Marketing Strategies: Plan and execute nationwide marketing campaigns across various channels, including search and social media platforms, to drive results and build brand awareness.
  • Content Creation and Management: Design marketing materials, including brochures, logos, and print advertisements, and manage and create content for social media accounts.
  • Brand Development and Management: Lead and execute brand development initiatives, ensuring consistent brand messaging and visual identity across all marketing channels and touchpoints.
  • Project Management: Assist in updating the company website, ensuring content relevance, user experience, and SEO optimization, and oversee photography and video editing projects.
  • Vendor Relationships and Communication: Assist in vendor relationships for outsourced services, such as print vendors and marketing agencies, and engage and communicate effectively with small business owners and industry professionals.
  • Event Representation: Represent the company at industry trade shows, dealer trainings, and open houses, requiring up to 30% travel.

Requirements:

  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: 5+ years of experience in marketing, with a focus on digital and social media marketing.
  • Skills: Proficiency in graphic design software, strong copywriting and content creation skills, experience in planning and executing marketing campaigns, knowledge of SEO and SEM principles, familiarity with video editing and photography, and excellent project management, organizational, and time management skills.
  • Industry Knowledge: Experience in the outdoor power equipment industry is a plus.

Benefits:

  • Medical, Dental, and Vision Insurance
  • Company Paid Life Insurance and Long-term Disability
  • Health Savings Accounts/Flexible Spending Accounts/Dependent Care Savings Accounts
  • 401(k) with a Company Match of up to 4%
  • 80 hours of Paid Time Off
  • 40 hours of Sick Leave
  • 8 PAID Holidays
  • Voluntary Short-term Disability and Supplemental Life Insurance