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About the Role:

The Senior Marketing Specialist will play a crucial role in executing our marketing strategies and managing day-to-day marketing operations. This position requires a versatile professional with excellent time management skills, a broad marketing skill set, and the ability to drive results across various channels while juggling multiple projects.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Design and execute nationwide marketing campaigns on search and social media platforms, including Google, Meta, and LinkedIn.
• Content Creation and Management: Manage and create content for social media accounts, including Facebook, Instagram, LinkedIn, and YouTube.
• Brand Development and Management: Lead and execute brand development initiatives, ensuring consistent brand messaging and visual identity across all marketing channels and touchpoints.
• Marketing Materials and Assets: Design marketing materials, including brochures, logos, and print advertisements.
• Vendor Relationships and Management: Assist in updating the company website, ensuring content relevance, user experience, and SEO optimization.
• Event Representation and Travel: Represent the company at industry trade shows, dealer trainings, and open houses, requiring up to 30% travel.
• Customer Engagement and Communication: Engage and communicate effectively with small business owner landscape companies that make up our customer base.

Requirements:

• Education and Experience: Bachelor's degree in Marketing, Communications, or related field, with 5+ years of experience in marketing, focusing on digital and social media marketing.
• Skills and Qualifications: Proficiency in graphic design software, strong copywriting and content creation skills, experience in planning and executing marketing campaigns across multiple channels, knowledge of SEO and SEM principles, familiarity with video editing and photography, excellent project management, organizational, and time management skills.

Benefits:

• Medical, Dental, and Vision Insurance
• Company Paid Life Insurance and Long-term Disability
• 401(k) with a Company Match of up to 4%
• 80 hours of Paid Time Off
• 40 hours of Sick Leave
• 8 PAID Holidays

About Wright Manufacturing Inc:

We are a leading manufacturer of outdoor power equipment, committed to building quality products that meet the needs of our customers. We value quality, innovation, and customer satisfaction, and we are seeking a talented marketing professional to join our team.