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Senior Marketing Strategist

2 months ago

Frederick, Maryland, United States Wright Manufacturing Inc Full time
Job Summary

We are seeking a highly skilled Senior Marketing Specialist to join our team at Wright Manufacturing Inc. As a key member of our marketing department, you will play a crucial role in executing our marketing strategies and managing day-to-day marketing operations.

Key Responsibilities:
  • Develop and Implement Marketing Strategies: Design and execute nationwide marketing campaigns across various channels, including search and social media platforms.
  • Content Creation and Management: Manage and create content for social media accounts, including Facebook, Instagram, LinkedIn, and YouTube.
  • Brand Development and Management: Lead and execute brand development initiatives, ensuring consistent brand messaging and visual identity across all marketing channels and touchpoints.
  • Project Management: Assist in updating the company website, ensuring content relevance, user experience, and SEO optimization.
  • Vendor Relationships: Assist in vendor relationships for outsourced services, including print vendors, merchandise shops, and marketing agencies.
  • Event Representation: Represent the company at industry trade shows, dealer trainings, and open houses, requiring up to 30% travel.
  • Customer Engagement: Engage and communicate effectively with small business owner landscape companies that make up our customer base.
Requirements:
  • Qualifications: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: 5+ years of experience in marketing, with a focus on digital and social media marketing.
  • Skills: Proficiency in graphic design software, strong copywriting and content creation skills, experience in planning and executing marketing campaigns across multiple channels, knowledge of SEO and SEM principles, familiarity with video editing and photography, excellent project management, organizational, and time management skills.
Benefits:
  • Medical, Dental, and Vision Insurance: Comprehensive health insurance package.
  • Company Paid Life Insurance and Long-term Disability: Financial security for you and your loved ones.
  • 401(k) with Company Match: Retirement savings plan with company match.
  • Paid Time Off and Sick Leave: Generous paid time off and sick leave policies.
  • 8 Paid Holidays: Celebrate major holidays with us.