Real Estate Marketing Coordinator

2 weeks ago


Upper Marlboro, Maryland, United States G & P Properties Full time
Job Description

Become an integral part of our team at G&P Properties, where we strive to deliver outstanding real estate solutions to our clientele. As a Property Listing Specialist, you will be essential in presenting our properties effectively and achieving successful sales results. If you have a passion for real estate, marketing, and providing exceptional customer service, we are eager to connect with you.

In the role of Marketing and Listings Director, you will be instrumental in transforming our approach to property marketing and presentation. Your responsibilities will include developing engaging marketing materials and utilizing cutting-edge technology and AI to enhance our brand visibility and online presence. This position combines creativity, organizational skills, and a commitment to excellence in the dynamic realm of real estate marketing.

Compensation:

  • Salary Range: $55,000 - $65,000
  • Paid Time Off
  • Bonus Opportunities

Responsibilities:

  • Design and implement comprehensive marketing strategies to boost client engagement and retention.
  • Collaborate with social media platforms and external designers to ensure consistent branding and messaging.
  • Generate lead-capture opportunities through innovative marketing initiatives across traditional and digital channels.
  • Oversee the production of print materials and coordinate with vendors to manage inventory levels.
  • Supervise photography and virtual staging processes for property listings, ensuring high-quality visuals that attract potential buyers.
  • Manage and update agent social media accounts, including regular posts on platforms to promote new listings and recent transactions.
  • Maintain consistent communication and updates on social media platforms.
  • Accurately enter New Construction listings into the MLS database to maximize visibility.
  • Implement marketing programs tailored for clients and agents.
  • Develop and uphold a Marketing Calendar outlining timelines for mailings, events, and other marketing activities.
  • Create promotional materials such as flyers and brochures for open houses and client events.
  • Coordinate the production and distribution of postcards, including monthly promotions and announcements.
  • Plan and execute quarterly events, managing logistics and promotional efforts to ensure high attendance.
  • Produce and distribute a monthly newsletter via email to keep clients informed about market trends and company updates.
  • Contribute to the company blog by generating insightful content related to real estate trends and local market insights.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Previous experience in office administration or similar roles, showcasing strong organizational and multitasking skills.
  • A creative mindset with a keen interest in utilizing technology and AI for innovation.
  • A desire to obtain a real estate license and a commitment to ongoing education in the field.
  • Excellent communication skills, both written and verbal.
  • Proficiency in social media platforms and digital marketing strategies.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Fresh ideas and a proactive approach to enhancing our brand presence in the real estate market.

About the Company

G&P Properties is a leading real estate brokerage specializing in residential sales and leasing, short sales, foreclosures, and commercial transactions. Our commitment to providing unparalleled support to our agents has established us as a dominant force in the market.



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