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Marketing Professional

2 months ago

Upper Marlboro, Maryland, United States Sonepar Full time
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at Sonepar. As a key member of our marketing department, you will play a crucial role in developing and executing our overall marketing strategy.

Key Responsibilities
  • Develop a deep understanding of our target audience behavior to inform and optimize our marketing efforts.
  • Plan, create, execute, and monitor multichannel campaigns to drive target audiences from awareness through to conversion.
  • Monitor key performance indicators such as reach, conversion rate, cost per acquisition, and quality of converted audience to understand performance and drive continuous improvement.
  • Identify marketing trends and key opportunities for innovation.
  • Collaborate closely with marketing team members and other internal stakeholders to ensure alignment and successful implementation of marketing initiatives.
  • Implement strategies and support administration of manufacturer marketing co-op programs.
  • Conduct A/B testing, interpret and analyze data, identify and implement optimization opportunities.
  • Manage and curate content for social media to drive website traffic and increase customer engagement.
  • Craft effective messaging and develop engaging content for both print and digital.
  • Effectively utilize communication vehicles to promote products, services, customer events, and overall company brand.
  • Work with external agencies and vendors to execute effective marketing programs.
  • Coordinate and provide support for marketing events, tradeshow, and customer seminars.
Requirements
  • 2+ years' experience in B2B marketing, communications, advertising, or related field.
  • Bachelor's degree in marketing, communications, business, or related field.
  • Great work ethic; Thrives working in highly collaborative environment.
  • Excellent organizational and time management skills; Strong attention to detail.
  • Ability to prioritize and multitask in a fast-paced environment.
  • Strong written and verbal communication skills.
  • Fast learner with ability to problem solve.
  • Good understanding of analytics, data, and reporting in Google Analytics or similar tools is preferred.
  • Experience working within a website CMS preferred.
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams).
  • Experience with InDesign, Photoshop, Illustrator, Marketo, or SproutSocial a plus, but not required.