Lead Marketing Campaign Strategist

2 weeks ago


Morrisville, North Carolina, United States Performix Business Services LLC Full time

Position Overview:

  • As a Lead Marketing Campaign Strategist, you will play a pivotal role in shaping and executing marketing initiatives within the industrial automation sector.
  • We are seeking candidates with 3 to 5 years of relevant experience.
  • This position may transition from temporary to permanent based on performance.
  • Work location is flexible, with opportunities in various offices.
  • Travel requirements are minimal, with domestic travel expected to be under 25%.
  • Standard working hours are from 8:00 AM to 5:00 PM.
  • Your primary responsibility will be to enhance our marketing communications strategy and develop compelling content for our customers, partners, and influencers.
  • You will be tasked with the tactical execution, assessment, and insights of marketing programs.
  • Staying updated with the latest marketing trends is essential for success in this role.
  • Key outcomes include building brand recognition, driving demand generation, and enhancing our digital marketing and event capabilities through various media channels.
Key Responsibilities:

  • Collaborate with Channel and Segment Marketing leaders, thought leadership teams, and both internal and external agencies to contribute to diverse marketing campaigns.
  • Manage the campaign calendar, program documentation, and ensure timely delivery of inbound and outbound marketing assets.
  • *Oversee comprehensive event planning, including content creation, vendor management, stakeholder coordination, and budget adherence.
  • Coordinate with internal and external agency personnel to ensure high-quality deliverables.
  • Communicate brand standards effectively to all stakeholders involved.
  • Work with deployment teams to ensure cohesive execution of media placements, marketing automation, and public relations efforts.
  • Implement A/B and multivariate testing strategies across various channels to optimize campaign effectiveness.
  • Ensure campaigns are delivered on schedule and within budget.
  • Monitor campaign performance and adjust strategies as necessary.
  • Provide detailed analysis and reporting on campaign outcomes, including insights and recommendations for future initiatives.
  • Utilize various marketing technologies, including CRM and analytics platforms, to enhance campaign performance.
Qualifications:

  • A Bachelor's degree in Marketing or Communications is required; professional project management certification is a plus.
  • 3-5 years of marketing experience, particularly in event planning and digital marketing channels.
  • Experience in the technology sector or related industries is advantageous.
  • Proven ability to leverage data and metrics for performance measurement and strategy adjustment.
  • Excellent verbal and written communication skills.
  • Strong customer-centric approach.
  • Ability to work independently and adapt to a dynamic work environment.
  • Demonstrated initiative and proactive problem-solving skills.
  • Strong project management capabilities with the ability to juggle multiple projects simultaneously.


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