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Global Media Insights Manager

2 months ago

Morrisville, North Carolina, United States Lenovo Full time
General Information

Career area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Working time:

Full-time

Why Work at Lenovo

At Lenovo, we are committed to delivering exceptional experiences for our customers. As a leading global technology company, we are focused on innovation and excellence in all that we do. Our mission is to create smarter technology for everyone, everywhere.

Role Overview

As the Global Media Analytics Manager, you will play a crucial role in enhancing our understanding of marketing campaign effectiveness and customer engagement. Your responsibilities will include:
  • Deepening insights into campaign performance and customer interactions with Lenovo.
  • Designing and overseeing a structured learning agenda, implementing A/B testing, and pinpointing areas for media performance enhancement.
  • Applying insights and findings across various audiences, campaigns, and geographical locations.
  • Acting as a representative for the Global Media Center of Excellence in discussions regarding measurement, performance, and insights with marketing and other departments.
  • Ensuring a unified perspective on performance metrics globally, utilizing our global KPI framework and reporting tools for effective performance comparison.
  • Analyzing campaign strengths and weaknesses, identifying key drivers, and providing recommendations to optimize customer pathways.
  • Identifying significant learning opportunities; developing hypotheses, methodologies, and a strategic roadmap for exploration.
  • Communicating test objectives, methodologies, requirements, and timelines to marketing, media, and agency partners.
  • Evaluating experimental outcomes and identifying opportunities for adaptation across different markets and audience segments.
  • Creating comprehensive case studies to share insights with stakeholders across various business units.
  • Leveraging first-party customer data across commercial and consumer sectors.
  • Ensuring the application of new insights across business units and geographical regions.
Basic Qualifications:
  • 4+ years of experience in marketing measurement and analysis.
  • Extensive experience in digital marketing, including display, audio, video, social media, and search.
Preferred Qualifications:
  • Experience in a large, dynamic organization with numerous internal and external stakeholders.
  • Strong analytical, problem-solving, critical thinking, and data visualization capabilities.
  • Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
  • Excellent verbal and written communication skills.
  • Experience with taxonomy implementation and marketing/media metrics across diverse channels.
  • Familiarity with data visualization tools (e.g., Tableau, Power BI, Domo).
  • Knowledge of site tagging and ad technology.
  • Experience with survey-based research and marketing/media mix analysis.
  • Understanding of attribution methodologies.
Compensation: The base salary range for this position is $81,000-$135,000, with potential eligibility for bonuses and commissions. Lenovo offers a comprehensive benefits package.