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Senior Events Strategist for North America

2 months ago

Morrisville, North Carolina, United States Lenovo Full time
General Information

Career area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Working time:

Full-time

Why Work at Lenovo

Lenovo is a global technology leader with a revenue of US$62 billion, ranked #217 in the Fortune Global 500. We employ 77,000 individuals worldwide, serving millions of customers in 180 markets. Our mission is to deliver smarter technology for all, building on our success as the largest PC company and expanding into innovative areas such as client, edge, cloud, network, and intelligence technologies.

Position Overview

We are looking for a strategic and creative Senior Events Manager to oversee Lenovo's North America International Sales Organization events. This role is pivotal in utilizing data-driven insights to align event strategies with corporate objectives and technological advancements. The successful candidate will manage both in-person and virtual events, including executive briefings, consumer and commercial engagements, partner interactions, and global marketing initiatives.

Key Responsibilities
  • Strategic Event Development: Formulate and implement comprehensive event plans, covering logistics, registration, product displays, staffing, booth design, security, and operations, ensuring alignment with corporate strategies and innovations.
  • Analytics-Driven Insights: Leverage data analytics to shape event strategies, monitor performance metrics, and communicate ROI to stakeholders. Apply best practices to enhance future event participation and outcomes.
  • Collaboration with Stakeholders: Collaborate with North America segment marketing managers, sales teams, and the global events unit to refine the overall event strategy, ensuring alignment with broader corporate goals and industry innovations.
  • Financial Oversight: Manage budgets effectively, ensuring cost-efficient solutions while delivering exceptional results. Utilize financial tools to streamline payment processes and vendor management.
  • Effective Communication: Maintain ongoing communication with internal and external stakeholders, providing updates through project management tools and conducting regular status meetings to ensure seamless coordination.
  • Innovative Event Solutions: Create and execute virtual and hybrid customer experiences that utilize the latest technology to engage audiences. Implement creative approaches to event marketing and communications.
  • Cross-Functional Engagement: Ensure representation from Intelligent Device Group (IDG), Infrastructure Solutions Group (ISG), and Solutions & Services Group teams, showcasing products and content to promote a unified Lenovo approach.
  • Training and Development: Educate North America teams, including sales and executives, on strategies for maximizing event participation and engagement.
Basic Qualifications:
  • 5+ years of experience in marketing and event management, with a proven record of successful event execution.
  • Willingness to travel as needed to support event management.
Preferred Qualifications:
  • Influence and Relationship Management: Ability to engage stakeholders within a complex organization, leveraging strong relationships and a commanding presence.
  • Project and Budget Management: Excellent organizational skills with experience managing multiple projects and budgets simultaneously.
  • Communication Skills: Strong written and verbal communication abilities, capable of conveying event details effectively to diverse audiences.
  • Agency Experience: Background in account management at a media or creative agency, or overseeing agency relationships from the client perspective.
  • Innovative Event Execution: Experience in designing and producing virtual or hybrid events, utilizing advanced technology to create engaging experiences.
  • Commitment to Excellence: Dedication to delivering high-quality programs that engage Lenovo's partners and customers.
This position is a hybrid role, requiring a combination of in-office and remote work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.