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Senior Marketing Strategist

2 months ago

Morrisville, North Carolina, United States Clinisys Full time

Objective: This hybrid position is pivotal for the North America Marketing team at Clinisys. The Senior Marketing Strategist will play a crucial role in driving demand generation, tasked with implementing strategic marketing initiatives that foster leads, enhance brand visibility, and meet business objectives through the development and execution of comprehensive marketing campaigns and communications. All efforts will align with a broader Global Marketing Strategy aimed at achieving company growth targets.

Key Responsibilities:

  • Design and implement impactful lead generation marketing campaigns across diverse channels, including email marketing, paid media, and content marketing.
  • Develop engaging narratives and execute strategic communication initiatives that highlight our laboratory informatics solutions and boost user engagement.
  • Create high-quality content for various marketing materials, such as white papers, blog entries, case studies, and product brochures, ensuring consistency in branding and messaging.
  • Conduct monthly analysis of marketing campaign performance and collateral effectiveness, aligning with digital marketing efforts to identify improvement opportunities.
  • Foster consistent collaboration with the Digital Marketing team to produce impactful content and timely updates, ensuring cohesive brand messaging across all platforms.
  • Work closely with regional business partners, including Customer Support, Sales, and Product Management, to enhance operational efficiencies and drive growth.
  • Partner with event marketing teams to generate customer enthusiasm, increase brand visibility, and drive event registration through effective marketing communications.
  • Participate in events and trade shows to gain insights into industry trends and customer needs, while enhancing personal skill development.
  • Build and maintain strong professional relationships with third-party vendors to improve business operations and service quality.
  • Implement market-based tactics and SMART success metrics in integrated marketing campaigns, adhering to best practices that support sales and market entry efforts.
  • Maintain awareness of market positioning relative to competitors, utilizing data and insights to propose innovative strategies for enhancing brand positioning.
  • Ensure all regionally developed materials are consistent with corporate branding, positioning, and messaging across all laboratory solutions and promotional channels.
  • Guarantee compliance of all materials with QARA regulations and ensure alignment with the digital marketing team’s branding standards.
  • Act as a customer advocate, leading data-driven initiatives to expand reach and optimize the customer journey.
  • Utilize data and analytics to inform evidence-based marketing strategies that enhance commercial performance and customer engagement.
  • Proactively drive customer satisfaction and improve NPS scores.
  • Ensure adherence to FDA Quality System Regulation (QSR), ISO13485, and all relevant international regulatory requirements.

Skills Required:

  • Experience in multi-channel B2B lead generation within the healthcare sector is preferred.
  • Familiarity with SaaS and cloud-based solutions is advantageous.
  • Strong ability to manage and execute marketing campaigns effectively.
  • In-depth understanding of marketing best practices across various channels.
  • Capability to lead and manage multiple critical projects simultaneously.
  • Demonstrated ability to work independently with minimal supervision.
  • Positive attitude and collaborative spirit to achieve common goals.
  • Excellent strategic and analytical skills, with a knack for generating creative solutions and achieving swift business results.
  • Strong interpersonal, written, and verbal communication skills to effectively drive marketing objectives.
  • Proven ability to communicate with diverse audiences through various formats.
  • Exceptional collaboration and interpersonal skills to thrive in a cross-functional environment.
  • Open to diverse perspectives and willing to consider opposing viewpoints.
  • Proven ability to influence and persuade stakeholders.
  • Strong networking capabilities within the industry.
  • Solid understanding of modern marketing tools and technologies.
  • Willingness to travel approximately 20% to support key events and monitor industry trends.

Education & Experience:

  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Minimum of 3 years of experience in executing marketing communications, multi-channel advertising, brand initiatives, lead generation, and sales support in a technology-driven environment.
  • At least 2 years of experience managing successful multi-channel marketing efforts.

Preferred Qualifications:

  • Experience in global or international digital marketing communications.
  • Background in the IT software marketplace.
  • Comfort in communicating with clinical and technical experts.
  • Experience in laboratories, medical devices, or healthcare information systems is desirable.
  • Familiarity with marketing automation platforms.

Physical Requirements:

  • Work is conducted in a standard office environment with minimal health or safety risks.
  • Prolonged periods of sitting and working on a computer are expected.
  • Moderate lifting (15-44 lbs.) and walking/standing for 2-6 hours may be required.
  • Travel to client sites may involve risks associated with healthcare organizations.